When it comes to areas where home appliances or electronic enterprises are concentrated, people often look to Guangdong or Qingdao, Shandong. Indeed, since the reform and opening up, a considerable number of household appliances and electronic enterprises have gradually gathered in these areas, and many well-known domestic enterprises and brand-name products have emerged, forming industrial clusters of a certain scale, which have had an important impact on the whole industry and local economic development. The annual Shunde Household Appliances Expo and Qingdao International Electronic Consumption Exhibition make these areas famous.
In contrast, Nanjing, located at the end of the Yangtze River Delta, seems to be more famous in the field of home appliances and electronic information industry than the buttonwood trees on the streets of this city. Although covered by trees, it does not compete with flowers. Let me mention South Korea's LG, Japan's Sharp, American A O Smith and Europe's Bosch, Siemens, Philips ... which are not world-famous multinational companies and brands, and now they have settled in Nanjing Economic and Technological Development Zone and become the leading enterprises in Nanjing's electronic information industry and home appliance industry. The reporter learned from the Management Committee of Nanjing Economic and Technological Development Zone that there are currently 7 electronic information enterprises 17 in the world's top 500, and 53 enterprises with an investment of10 million dollars or more. By June this year, there were 307 electronic information enterprises in the whole region with a total investment of 654.38+06.24 billion yuan.
Why do multinational companies come to Nanjing to invest in home appliances and electronic enterprises? Why did Nanjing form an industrial cluster? Let's approach Nanjing and open the question mark.
There is a phoenix tree at home.
According to Gao Xiang, deputy director of Nanjing Merchants Service Center, there are three development zones in Nanjing, and Nanjing Economic and Technological Development Zone is a national development zone. The electronic information industry has become the pillar and characteristic industry of this development zone, and most of the household appliances and electronic information industries invested by multinational companies have settled here.
Deputy Director Gao Xiang said that before multinational companies invest and build factories, they have been inspected, compared and scientifically demonstrated by many parties. They come to invest in Nanjing mainly because they are optimistic about Nanjing's human resources and original industrial base. Nanjing has an outstanding talent advantage, with 48 universities and many scientific research institutes, which are rare in China except Beijing. Compared with some big cities, Nanjing's talent flow is relatively stable, but for enterprises, I hope so. In the era of planned economy, electronics industry was once the leading industry in Nanjing. At that time, there were well-known home appliance brands such as Panda, Bat, Yuhuan, Bole and Song Qing, as well as a large number of electronic factories and a large number of excellent skilled workers. In addition, Nanjing's location advantage makes foreign companies think that it has the most investment advantage in information home appliances.
It is understood that after 10 years of development, the electronic information industry has become the main pillar industry of Nanjing Economic and Technological Development Zone. Last year, the industrial output value accounted for more than 80% of the total industrial output value of the whole region, accounting for more than 70% of the total industrial output value of the electronic information industry in Nanjing. There are a large number of well-known electronic information enterprises at home and abroad, such as Sharp, Hitachi, Fujitsu, LG Electronics, LG Philips, LG Chem, Bosch, Flextronics, Philips, Seth, Huaxin Group, Hanyu Finance, Yilianda, Panda Group, Zijin Group, Huadian Group, Hongtu Sanpower and Xinhua Sea. , forming computer products and communication products represented by flat panel display devices. Due to its remarkable performance, the Development Zone was awarded the title of "Jiangsu Electronic Information Industry Base" by the provincial government in September last year and the title of "National (Nanjing) Display Device Industrial Park" by the Ministry of Information Industry in May this year, making it one of the first electronic information industrial parks in China.
Leading enterprises drive industrial effect
In the interview, we learned that the flat panel display device industry has become a characteristic advantage industry in the park. By the end of 2004, there were more than 60 R&D and flat panel display devices manufacturers in the park, with a total investment of more than $654.38+06 billion. Last year, the output value was 356.5438+89 billion RMB. Among them, LCD and TV series products have formed a relatively complete industrial chain from components to end products. Plasma has formed PDP modules and PDP TV series products, and its technical level is in the leading position in the world.
Economic competition is actually industrial competition, driven by leading enterprises, and finally forms regional competitiveness, and the industrial chain is also formed around core enterprises. The formation of industrial clusters in development zones is a typical example.
LG Tongchuang is the first joint venture to enter the development zone. Established on 1997 by LG Korea and Nanjing tongchuang information industry group. Mainly engaged in the design, production and sales of CRT, LCD displays and parts.
LG Tongchuang received strong support from the government in its early investment and development. The success of LG Tongchuang laid a good foundation for LG Philips, which was later introduced in the competition and became one of the leading enterprises in the flat panel display industry in the development zone. As LG Philips settled in the development zone, it not only attracted dozens of enterprises supporting the production of flat panel display devices to settle in the development zone, but also led a number of Korean-funded enterprises to invest in the development zone. At present, LG has formed a processing supporting system in the development zone, which has reduced the cost of enterprises and enhanced their competitiveness. LG Tongchuang produced 5.66 million monitors and televisions last year, with sales revenue of 8 billion yuan.
At the same time, A.O. Smith, Bos and other white goods enterprises have also accelerated their investment and development in the past two years, and have gradually formed a complete consumer electronics industrial base in the development zone.
R&D promotes industrial upgrading
Through interviews, we also learned that multinational companies not only invest in the development zone, but also some companies have invested in the establishment of R&D centers, which has provided a strong impetus for the technological progress and sustainable development of the electronic information industry. By the end of 2004, there are three national R&D centers and technology centers in the park, namely, Nanjing Guo Xian Electronics Co., Ltd. Flat Panel Display Engineering Technology Research Center, Panda Electronics Group Co., Ltd. Large Production Technology Development Center and Microelectronics (ASIC) Design Center. There are also five R&D centers of foreign companies with investment exceeding100000 USD, such as LG Tongchuang R&D Center, Flextronics Mobile Phone Technology R&D Center, Philips Magnetic Materials Center, Nanjing Sharp R&D Center and Huari LCD Technology Central Research Institute. In March this year, A.O. Smith also established the world's largest R&D center here.
R&D is the core to support the development of enterprises and products. The introduction of R&D means that the upstream of the industry is transferred to China, which is of great significance to the technological upgrading and product structure adjustment of the whole industry in China. Comrades in the Development Zone believe that the disappearance of some old brands of household appliances in Nanjing shows that products lacking technical core have been eliminated and replaced by product adjustment and industrial upgrading brought by new technologies, which is a kind of impetus to the development of China's household appliances industry.
According to reports, at present, the supporting environment of the electronic information industry in the development zone has been formed. In the next step, they will follow the idea of "strengthening the existing, striving for the upstream and making the terminal bigger". On the one hand, they will introduce high-tech projects such as glass substrate, liquid crystal, color filter, IC design and packaging as soon as possible, on the other hand, they will continue to vigorously introduce terminal products for processing and production in the development zone. It is hoped that through several years' efforts, the park will form a complete industrial chain integrating TFT-LCD from raw materials to finished products, strive to build a world-class flat panel display device production base, and finally occupy 65,438+00% of the international market share; Strive to introduce at least two major projects every year, and strive to introduce five R&D centers of multinational companies by 20 10, declare 10 national scientific and technological achievements, and build four post-doctoral mobile stations for electronic information * *; Strive to increase the output scale of the electronic information industry by more than 20% annually.