Public relations is the management of disseminators, communication channels, audiences and information, and it is the research and practice of coordinating organizations and the public. Through the communication, coordination, dissemination and integration inside and outside the organization, the social situation, image and status in the eyes of the public, existing problems and future plans and choices of an organization (including for-profit and non-profit) are determined.
At present, most of the theories in the field of public relations that are popular in the world already contain the theories and research methods of other related disciplines. Among them, Dr. Grugni's "excellent public relations" theory is the representative, which has been adopted by AT & amp； T, IBM, Johnson & Johnson, ABC, Siemens, Viacom, David, PricewaterhouseCoopers and many other industries have adopted it and achieved remarkable results.
Public relations includes a series of professional practices. It is very different from marketing. Specifically, it includes social investigation, media and public opinion research and tracking, press conference, exhibition, media release and other information release, coordination between organizations and the public, internal publication release, advertising operation analysis, new product release and release, organization and implementation of public welfare activities, internal communication and exchange among enterprises, product crisis management, etc.
The public relations industry in China is not professional enough, but it is developing rapidly. Companies such as Blue Cursor and Century Twin Cities have embarked on the road of specialization. With the continuous growth of enterprises in China, the public relations industry in China will inevitably become the focus of attention.
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