How to calculate the advertising cost of WeChat friends circle?

Advertising price of information flow in friends circle

Friends circle advertisements are purchased by exposure bidding. Exposure bidding can flexibly set the target audience and advertising time, and bid by thousands of exposures. The lowest bid is determined by the region. Generally, high-energy bidding is shown to more users.

Core city: 100~600 yuan/Thousand Exposure.

Key cities: 60~400 yuan/thousand exposures.

Other cities: 30~400 yuan/thousand exposures.