How do enterprises do top-level design well?

Top-level design is to set management objectives according to the principle of "starting from the end", clearly describe the ideal and complete products in users' minds, list the key elements and main challenges to achieve the objectives, allocate resources according to the objectives, reverse the timetable, form an easy-to-understand script, and then let managers of various functions play their roles according to the division of labor in the script. Top-level design has six key elements:

Forward-looking prediction. Top-level design should first clearly describe the external environment and various challenges faced by the enterprise in the next five years in easy-to-understand language, form a set of standardized texts, tell every employee of the enterprise, and let everyone know what opportunities and challenges the enterprise faces and how to grasp the opportunities. Only in this way can we always be half a step ahead of our opponents. I think this is the core work of senior leaders of enterprises, that is, facing the unknown world and the uncertain future, they can be far-sighted, from "learning after learning" to "seeing before school".

Look forward from the back. With forward-looking prediction, what the top-level design should do next is to describe the ultimate goal clearly and form a desirable picture in which everyone can see the future clearly. Therefore, a good leader must be a good director, who can "tell stories" to his subordinates, convey the pictures in his mind to his employees, let them make things clear, and guide them to play their own level through persuasion.

Systematic thinking. With a clear ultimate goal, the next step is to systematically think about which elements are sufficient and which elements are necessary to achieve the ultimate goal. It can be said that systematic thinking is to try to find a "radical solution" and make a fuss from the source, and we must never treat the headache and the foot. The problems we see in our daily work are often superficial. If we take countermeasures according to superficial phenomena, we will often get twice the result with half the effort, treat the symptoms rather than the root cause, and it is easy to repeat.

Methodology support. Only by raising systematic thinking to the theoretical level can enterprises replicate successful models and practices and establish a lasting foundation. Therefore, excellent enterprises must

There should be methodological support, including enterprise strategic planning, product innovation system, product research and development system, business model design and so on. Paying attention to methodology and process control is the characteristic of western enterprises, because they believe that as long as the process is correct, the result will be correct; If the result is incorrect, there must be a problem in the process. With methodology, organizational IQ can be improved and duplication of work can be reduced.

Data analysis. Methodology alone is not enough. If an enterprise wants to become a leader in the industry, it must form a scientific decision-making mechanism and operation control system, and learn to use quantification.

Language of communication, analysis and decision-making. We should know that refined management is based on informatization, and the informatization system includes many branches, such as decision support system, operation control system, human resources system, knowledge management system and so on.