The vulgar advertisement of "absolutely delicious" has made new progress.
On February 26th, 65438, China Consumer News learned exclusively from Changsha Administration for Industry and Commerce that:
On the same day, the bureau sent case transfer letters to Shenzhen Municipal Market Supervision Administration and Yuhang District Market Supervision Administration of Hangzhou respectively, requesting Shenzhen and Hangzhou to investigate and deal with Shenzhen Tencent Co., Ltd. and Hangzhou Tmall Network Co., Ltd. ..
Send a case transfer letter to Shenzhen Municipal Market Supervision Administration.
Send a case transfer letter to Yuhang District Market Supervision Administration of Hangzhou.
At this point, advertisers, advertising agents and advertising publishing platforms about "tasteless" vulgar advertisements are expected to be all punished.
Vulgar taste marketing is in trouble.
According to the investigation of Changsha Administration for Industry and Commerce, the official flagship store of Juewei is an online marketing shop opened by Changsha Juewei Food Marketing Co., Ltd. and Zhejiang Tmall Network Co., Ltd. on Tmall shopping platform;
Wechat public platform is an enterprise network display platform jointly opened by Juewei Food Co., Ltd. and Beijing Tencent Culture Media Co., Ltd. ..
Juewei Duck Neck WeChat public platform screenshot
In order to promote the sales of 20 1711promotion day, Juewei Food Co., Ltd. signed an entrustment cooperation agreement with Changsha Juewei Food Marketing Co., Ltd. on August 20th, 2017. During the authorization period, Changsha Juewei Food Marketing Co., Ltd. was responsible for the official WeChat account of Juewei WeChat. Changsha Juewei Food Marketing Co., Ltd. authorized Hunan Ali Food Co., Ltd., a wholly-owned subsidiary of Juewei Food Co., Ltd., to be responsible for the advertising of the "Double Eleven" promotion activities on August 20th, 20 17, so as to carry out the promotion business in Tmall flagship store and WeChat official account. On August 3, 2065438, Kloc-0, Hunan Ari Food Co., Ltd. and Changsha Huibang Advertising Co., Ltd. signed the Advertising Design and Publishing Contract, stipulating that Changsha Huibang Advertising Co., Ltd. would be solely responsible for the advertising design and publishing of the "Double Eleven" delicious Tmall flagship store and WeChat official account, with an advertising fee of 300,000 yuan.
On June 1 65438+1October1day, Changsha Huibang Advertising Co., Ltd. designed and put a cartoon picture of a woman lying on the bed with her legs apart in shorts in Tmall flagship store, with the caption "Fresh and juicy, want it?" Because the advertisement was evaluated by public opinion as disrespectful to women and sexually suggestive, the picture was removed on June 2165438; On June 3rd, 165438+ Changsha Huibang Advertising Co., Ltd. posted a mosaic picture of David's statue in the privacy area on Tencent WeChat public platform, and distributed a text suggestive behavior description with the tone of husband and wife. The launch of this advertisement caused unanimous bad reviews from online media. June 6 165438+ This advertisement was withdrawn under the pressure of public opinion.
Two tickets for 600,000 have been issued.
Changsha Administration for Industry and Commerce believes that the online advertisements published by Changsha Juewei Food Marketing Co., Ltd. and Changsha Huibang Advertising Co., Ltd. on different online platforms are vulgar and vulgar, and their contents violate the relevant prohibitive provisions of Item (7) of Article 9 of People's Republic of China (PRC) Advertising Law, and should be punished according to the provisions of Article 57 of People's Republic of China (PRC) Advertising Law. 65438+February 65438+August, Changsha Industrial and Commercial Bureau issued the Notice of Administrative Punishment Hearing to Changsha Juewei Food Marketing Co., Ltd. and Changsha Huibang Advertising Co., Ltd. respectively. Neither of them applied for a hearing, nor did they submit statements and arguments within the statutory time limit. On February 22, 65438, Changsha Industrial and Commercial Bureau issued administrative punishment decisions to Changsha Juewei Food Marketing Co., Ltd. and Changsha Huibang Advertising Co., Ltd. respectively: ordered the two units to stop publishing illegal advertisements; They were fined 600,000 yuan respectively.
Decision on Administrative Punishment of Changsha Juewei Food Marketing Co., Ltd.
Changsha Huibang Advertising Co., Ltd. Administrative Punishment Decision
The publishing platform is also responsible.
In addition, when Changsha Administration for Industry and Commerce investigated and dealt with tasteless and vulgar advertisements, it found that the online platforms for the illegal advertisements were WeChat public platform affiliated to Shenzhen Tencent Co., Ltd. and Tmall shopping platform affiliated to Hangzhou Tmall Network Co., Ltd., according to Article 18 of the Interim Measures for the Administration of Internet Advertising, the case was transferred to Shenzhen Municipal Market Supervision Administration and Yuhang District Market Supervision Administration of Hangzhou respectively.