-Emphasize a point simply and clearly.
-Focus. Don't try to do too much, chase several rabbits at the same time, and eventually you won't catch any.
-Give the product a clear positioning.
-Make the brand name eye-catching and highlight the brand.
Always keep in mind the ultimate interests of consumers when writing.
-Use short sentences. Say whatever you want, not a word, not a few words. No rap, no silence.
-Don't blow your own horn. Write the plan from the reader's standpoint and avoid words like "we" and "our".
-Don't use cliches. Although it is very popular, we should try to learn not to use it. Bright and surprising words and sentences will make readers feel good and willing to continue reading.
-That's a strange idea. Inspire readers and make sure that your enthusiasm really runs through the whole text.
-Use vivid language. Use verbs and adverbs.
-Use the present tense and active voice. Cleaner and fresher. Avoid using the past tense and passive voice. Be careful when you have to use it to get special effects.
-Use personal pronouns. Remember, your communication partner is a person, so you should use "you" or "yours" like chatting with friends.
-in the form of contraction. They are more flexible, natural and humanized. This is the form of spoken English (listen to yourself).
-Don't use too many punctuation marks. This will destroy the fluency of the scheme, and too many cycles are the main reason for this result. Don't give the reader any chance to leave the scheme.
-Read aloud. Listen to what the plan feels like and find mistakes. Written language and spoken language are absolutely different.
-modification and tempering. Editing is never soft. Make it clear what you want to say, but never more. Stop as soon as you finish.