Starting from 20 14, China Association for Science and Technology, in conjunction with all sectors of society, vigorously promoted the action plan of "Internet Plus Popular Science" and the popular science informatization construction project, strengthened the Internet thinking, focused on the popular science content construction, fully relied on the existing communication channels and platforms, deeply integrated the popular science informatization construction with the traditional popular science, and took public attention as the accurate evaluation standard of the project, and vigorously promoted the popular science informatization construction.
Under the influence of China Association for Science and Technology, associations all over the country organized and integrated the resources of the whole network, innovated the channels of popular science dissemination: deployed all-media popular science reading screens, opened official WeChat accounts, organized various popular science activities, and made every effort to build popular science informationization.
At present, the official WeChat account has become an important carrier for all walks of life to spread information, and it has also become an important means for local science associations to spread scientific knowledge and improve the scientific quality of the public.
However, in the operation of the official WeChat account, Popular Science WeChat, we also encountered many problems and challenges:
1. Fans grow slowly and lack interaction.
2. The attributes of fans are unclear
3. Reading is not high and communication is low.
4. Unable to integrate with other communication channels to achieve linkage.
5. In addition to pushing articles, the official WeChat account has a low utilization rate of other functions.
In view of the above problems, Jiangsu Julian Industrial Co., Ltd. developed the function of "WeChat subscribing to popular science big screen" on the basis of popular science information solution, which solved these problems well.
At present, 16 science associations, science museums, communities and hospitals in Jiangsu, Qinghai, Sichuan, Jilin, Tibet, Jiangxi and Chongqing have deployed all-media popular science reading screens to enrich citizens' spiritual and cultural life and guide the public to explore true knowledge by scientific methods.
You can see the big screen content on your mobile phone.
Wechat subscription big screen case
Through technical means, the function of subscribing to the big screen was grafted on the original WeChat official account in each deployment place. Users only need to pay attention to the official WeChat account in the deployment place, and subscribe to the popular science screen in their community or other areas of interest in the "Subscribe" column in the menu bar of the official WeChat account. From then on, he can receive all the information on the big screen anytime and anywhere through WeChat without going to the big screen.
For the public, many kinds and forms of authoritative popular science information can be obtained by simple operation, such as cutting-edge science and technology, popular science hotspots, life encyclopedia and so on. , and information closely related to life, such as community announcements, service guides, community dynamics, etc.
There are many benefits for deployment sites:
1. The coverage of "popular science big screen" has been widely expanded, and the content has been infinitely extended. In the past, most people who went in and out of the community service center were old people and children, and the number of people who paid attention to the big screen of popular science was limited. Subscribing to the big screen through WeChat can fully cover the "mobile phone family" and benefit more people. At the same time, it solves the problem that many people can't read the big screen of popular science at the same time because of the limited space in public areas.
2. The most convenient thing for this move is to open up the use boundary of "popular science big screen" and WeChat official account, and realize the linkage of online and offline information dissemination. A notice announcement only needs to be published once, and it can cover the big screen and WeChat fans. The big screen manager also reduces the cost of sending notifications by phone and SMS, and improves work efficiency.
3. Fans are popularity. Through this function, the deployed staff can also know in time how many residents subscribe to pay attention to the community. The "number of fans" also reflects the effectiveness of the work, promotes the growth of effective users and enhances the stickiness of users.
4. Internal horizontal contrast is also much more convenient. By subscribing to other big-screen deployments, managers can see the big-screen content display of other deployment units in real time, exchange experiences with each other, and play a psychological supervision role. For superior management units, horizontal promotion will also be one of the effective management means.
In the era of "internet plus", the informatization construction of popular science needs not only new media and new means, but also the effective combination of various media and means to play a greater role. In order to further develop information-based popular science, popular science reading screens have been widely deployed in administrative service centers, communities, hospitals, schools and other areas where people have frequent contact. The effective combination of popular science reading screen and WeChat official account will become an innovative measure for popular science information construction.