Dongzhengtang Wireless Electric Appliance Company was established in 1936, which is the predecessor of Xinbao Group, specializing in the production of radios and records. Xinbao Electric Appliance 1964 was formally established, and cooperated with Japanese technology to produce black-and-white TVs, refrigerators and other products. 1974 was renamed new treasure shares co., ltd in 2000. in order to provide better customer satisfaction service, an e-commerce and call center was established and its logistics system was integrated. Using the virtual mobile service team to provide customers with 24-hour all-weather service to enhance the competitiveness of the credit insurance team. 200 1 built the first domestic PDP production line, and expanded its global layout in 2002, ranking among the top five PDP suppliers in the world. In 2006, a thin TV production line was established in Suzhou, with Taiwan Province Province as the operation headquarters and R&D headquarters of the group, which radiated the operation of the enterprise to China and intensively cultivated the 3C consumer electronics market in Greater China.
After several years' efforts, Xinbao has become a well-known brand in Taiwan Province Province, and its enterprises include home appliance manufacturing group, digital technology group, channel service group and component group. From the upstream key components and home appliances R&D and manufacturing, to the back-end sales, logistics and after-sales service, they can take the lead in the fierce competition in the domestic home appliance industry.
Since its establishment nearly 80 years ago, the company has transformed from a traditional home appliance manufacturer to a technology manufacturer oriented to information home appliance services.
Xinbao has been adhering to the business philosophy of "integrity, innovation and competition" of founder Mr. Chen Maobang, expanding its core business around the core values such as brand, access and service, and devoting itself to manufacturing, R&D and selling all kinds of high-quality household appliances. Many of its household appliances have won many national quality awards and excellent product design awards.