More than ten years ago, when the development of enterprises was difficult, Zhongtian Group teamed up to support the construction of poor mountainous areas, donated money to build a number of Zhongtian Hope primary schools in Dongyang, Lishui, Yunhe and Shaanxi provinces, set up Zhongtian Senior Middle School to support cultural exchanges between the East and the West, and donated money to the Foundation for Poor Students of Zhejiang University. According to incomplete statistics, in 2005 alone, Zhongtian Group provided donations of more than RMB10 million to all sectors of society. But the person in charge of this charity enterprise said: donation is a good thing, and charity is to fulfill social responsibility; But charity is not equal to donation, and charity is not the whole of social responsibility.
Lou Liang Yong thinks: First of all, as an enterprise, it should fulfill its economic responsibilities, such as abiding by the law, absorbing employment and paying taxes according to regulations. At the same time, enterprises, as the cells of society, must consciously assume their due social responsibilities, including protecting employees' physical and mental health and economic security, protecting customers' rights and interests, protecting the environment, developing cultural and educational undertakings, and helping the poor and vulnerable groups. It is based on this understanding that Zhongtian Group has been responsible for employees, development and society for many years. On this basis, enterprises donate millions of yuan every year to carry out public welfare activities. Leaders who are concerned about Zhongtian's development said that they unconsciously embarked on the road of charity enterprises. It is "unintentional" and natural. Although the money is getting thicker and thicker, Zhongtian Group's consistent tradition of saving has been well preserved. Lou Liang Yong said that saving costs and reducing costs is saving, but saving is not simply the same as saving money. Saving is to reduce the consumption of resources by society.
In 2003, Zhongtian Group formulated "Eight Provisions on Hard Work, Serious Discipline, Honesty and Self-discipline", which should be reissued in the form of group company documents before the Spring Festival every year. The document emphasizes the need to "establish and improve the budget system, live within our means, be thrifty and frugal", "distinguish between public and private, and prohibit public consumption" and "set an example". Lu Liangyong really set an example. He rarely takes a secretary on business trips, often cooks with employees, and advocates the consumption concept of "healthy civilian consumption and opposing luxury" to his family.
Lou Liang Yong's understanding of economy is different from that of ordinary entrepreneurs. He believes that there are three levels of saving, namely, reducing waste and saving expenses, building an economical organization and helping to build an economical society.
First of all, the daily behavior of enterprises embodies economy, such as not wasting paper, electricity, water and oil. Secondly, for the whole enterprise, saving should be reflected in the organizational structure and process design, that is, the operation of the enterprise, such as flat management, informationization and so on. Zhongtian Group's projects are all over the country. Because of the use of video conferencing system, only regional companies need to be convened to hold two meetings at the beginning and the end of the year, which directly reduces the cost of related meetings. Although the video conference system is only a small example in the informatization construction of Zhongtian Group, it is vividly reflected in improving efficiency and saving costs. At a deeper level, economy should be reflected in the scientific utilization of external social resources. As far as I know, the real estate projects developed by Zhongtian Group attach great importance to environmental protection and energy conservation. For example, the prosperous Qiantang property developed by Zhongtian in Hangzhou was listed as an energy-saving pilot by the Ministry of Construction. Some projects in Zhongtian creatively use light metal to build the field fence, which is reusable, convenient and fast, and reduces the waste of traditional materials such as bricks, mortar and cement. In Zhongtian, many elite cadres have certain shares, while Lou's shares are less than 20%. The saying that "Zhongtian has no boss" also spread like wildfire. It is said that in Zhongtian, there are no fewer than 200 people whose personal wealth exceeds the building.
Will a small number of shares affect the cohesion and appeal of Lou Liang Yong? On the contrary, employees of Zhongtian Group said that it was Mr. Lou's mind and boldness of vision that made Zhongtian an entrepreneurial platform that gathered talents from all sides. Lou Liang Yong's own experience is eight words: "Rich people gather but scattered, and rich people gather." He said: "My shares are less, which means that I have left a little more shares for the useful talents in the enterprise. When people get together, Zhongtian Group can further develop. " It is understood that Zhongtian Group currently has more than 3,000 professional and technical personnel, including more than 40 doctors and masters. These talents become large and small shareholders of enterprises through management or technology. "Zhongtian" is breaking through the hurdle of capital socialization and management specialization that must be crossed on the road of private enterprise development.
In the use of talents, Zhongtian adheres to the principle of having both ability and political integrity, being eclectic and paying attention to performance, and has gradually formed a practice that everyone agrees with. For example, the "sun theory"-whoever can rise is the sun. "hen theory"-managers should not only be cocks, but also be hens, "incubate" talents and take good care of "chickens" "Audience theory"-we should not only find talents from the stage, but also find talents from the audience. "Pay attention to quality in employing people, and pay attention to performance in promotion"-pay attention to work performance, oppose exaggeration, even more oppose fraud, and advocate employing people with both ability and political integrity. "Zhongtian" management is very strict, and at the same time it is very humanized. Because people are not machines after all, people should be more careful. In this regard, Lou devoted a lot of thoughts, especially in treating migrant workers. In the early 1990s, "Zhongtian" carried out "Ten Practical Things for Front-line Workers" on the construction site, which was huge and caused a sensation in the Shanghai construction industry at that time.
In Zhongtian Group, migrant workers are collectively referred to as employees. Lou Liang Yong said: "At every construction site, we have set up a complaint telephone, and the supervisor's number and my mobile phone should be made public to them. Anyone who deducts their wages can come to me directly and I will deal with it directly. " Therefore, "Zhongtian" has never defaulted on wages and other issues.
The author sees that the workers' living quarters also have toilets. Regardless of spring, summer, autumn and winter, hot water will be supplied on time every day to ensure that every migrant worker can take a hot bath every day. The bathroom has also been cleaned, and the hygiene level is not worse than that at home ... When the first-line migrant worker Lou Liang Yong also said the same thing to the author: "It's good to have a manager and people!" They feel that "this is a very special enterprise": the leaders of the group company never give advance notice every time they come to the site for inspection, and carefully inspect the dormitories, canteens and toilets of migrant workers. The workers don't know this is the president yet.
The editor-in-chief of Zhongtianren magazine said: "In the early days of Zhongtianren magazine, everyone hoped that Mr. Lou would be the first person to appear on the cover of the magazine, but as a result, the Zhongtianren who appeared in the first issue was a migrant worker working in the front line ...". In 2004, "Zhongtian" specially held a commendation meeting to reward 100 outstanding migrant workers, the main characters of whom were the migrant workers who fought in the front line. This year, the commendation meeting continued, and the number of people commended increased to 1 000. "Zhongtian" attaches importance to the system, is a pragmatic enterprise, and is also good at innovation; They attach importance to product quality, and at the same time pay attention to culture and brand building. The organic integration of system and culture makes Zhongtian's management level well-known in the industry. A state-owned enterprise with an annual operating scale of over 654.38+0.5 billion yuan has only one legal person and one qualification, and there are only dozens of people in the group headquarters. Such a flat organizational structure benefits from the management innovation of regional operations.
In 2004, Zhongtian Group won the "National Quality Management Award", which is the second construction enterprise in China to win this honor. It is in the process of declaration, evaluation and on-site evaluation of this award that Zhongtian Group found many shortcomings of itself. Lou Liang Yong, a "big enterprise disease", keenly put forward his substantive understanding of these superficial problems. Some people disagree, but Lou Liang Yong warns employees: Be prepared for danger in times of peace! As a result, a profound management reform began immediately. An unconventional department named "Management Improvement Office" was announced, and its responsibility was to be responsible for the implementation of "Process Reengineering Project". A series of work centered on this was carried out intensively.
In order to cooperate with system innovation and process reengineering, Zhongtian Group's informatization construction is also at the expense of work, and the total investment of informatization projects will reach 20 million yuan. Relevant leaders of the Ministry of Construction believe that this is the most powerful and best-used information system among domestic construction enterprises in the same industry.
System innovation+cultural upgrading+process reengineering+information application, Zhongtian's management level will be by going up one flight of stairs.
Undoubtedly, it broke through and established the management concepts and systems that promoted Zhongtian's success or are still promoting Zhongtian's success, showing the courage and wisdom of Lou.