Star has maintained a strong development momentum in the white refrigeration household appliances industry in China. Refrigerators and freezers have been recognized as "famous brands in China" and won the honors of "well-known trademarks in China", "export famous brands in China" and "national inspection-free products". Taizhou, Xuzhou and Foshan, the three major home appliance production bases, have an annual output of 6 million units, and their products sell well in domestic and foreign markets. Stars have taken the lead in the "home appliances to the countryside" project promoted by the state and become the leader in stimulating domestic demand and benefiting the people. Photoelectric components based on crystal and acrylic are widely used in consumer digital products and photoelectric equipment. Over the years, Star Media has maintained strategic cooperation and long-term stable supply relations with world-renowned enterprises such as Sony, Olympus, Nokia and Motorola. In order to meet the needs of the development of China's advanced manufacturing industry, Star has established a number of professional markets with competitive advantages and growth potential in Taizhou, providing professional value-added services for the integration and division of labor of upstream and downstream manufacturing resources in Zhejiang and the Yangtze River Delta region.
Promote the upgrading and transformation of traditional industries through innovation, and inject vitality into the sustainable development of enterprises. Star has cultivated 2 national torch key high-tech enterprises, 3 provincial technology (R&D) centers (laboratories), 4 research institutes and 1 technical departments, undertaken 1 national 863 plan guidance project and 6 national torch plan projects, participated in 3 national and industrial standards for household appliances, and applied for more than 40 patents every year, which shows that the competent authorities have a good understanding of Star's technical strength. In recent years, Star Company has increased investment year by year, improving production capacity, equipment and facilities, technological process and technology, which has provided a solid guarantee for the transformation of scientific and technological achievements into market competitiveness.
Continuous management innovation runs through President Ye Xianyu's reform concept of "adjustment in development and promotion in adjustment". In the development process of more than 20 years, Star Media has experienced the development stages of single product (before 1998), single industry (before 2003), diversified industry (before 2008) and diversified capital (after 2008). The development goal of "industrial diversification, capital socialization, management internationalization and scientific management" and the industrial pattern of "one center and two wings" have been initially realized, and the management mode of parent-subsidiary company with unified financial management as the core, professional manager platform as the feature and perfect performance appraisal as the incentive means has been formed, which has promoted the steady development of various industrial enterprises and comprehensively improved their management capabilities.
Star gives full play to the strength of the whole group and strives to build an enterprise group with strong brand culture, comprehensive strength and great development potential. Ten thousand employees are passionately marching towards the dream journey of "building a billion-dollar group and a century-old star".