Transfer strategy refers to avoiding the threat of environmental change to enterprises by changing the existing market of threatened products or transferring investment direction when enterprises face environmental threats. This strategy includes three kinds of transfer:
1, product transfer, that is, the threatened product is transferred to other markets.
2. Market transfer, that is, the marketing activities of enterprises are transferred to new market segments.
3, industrial transfer, that is, the transfer of enterprise resources to more favorable new industries.
Second, mitigation strategies.
Mitigation strategy refers to adjusting market strategy to adapt to or improve the environment, so as to reduce the impact of environmental threats. When enterprises face environmental threats, they can exert their subjective initiative to influence the environment, adjust and change marketing mix strategies, and minimize losses.
Third, resistance strategy.
Reverse strategy means that enterprises use various means to limit the threat of unfavorable environment to enterprises or promote the transformation of unfavorable environment to favorable aspects. Confrontation strategy is usually called proactive strategy.
Legal basis: Article 5 of the Company Law of People's Republic of China (PRC), when engaging in business activities, a company must abide by laws and administrative regulations, observe social morality and business ethics, be honest and trustworthy, accept the supervision of the government and the public, and assume social responsibilities. The legitimate rights and interests of the company are protected by law and shall not be infringed.