1. This company has become the only manufacturer in China and one of the few manufacturers in the world that can provide complete sets of ceramic production line equipment. Self-developed products fill the gap in the domestic ceramic machinery industry and have strong strength to participate in international competition.
2. The sales scale of the company ranks first in the same industry in China. The self-developed automatic polishing line for porcelain tiles is the first in China and has won the national key new product certificate. With 7 patented technologies, the domestic market share exceeds 60%, and the market share of large-tonnage (over 3,000 tons) presses exceeds 35%. It has a significant scale advantage.
3. Technical advantages: The company has established a comprehensive R&D platform based on domestic and foreign experts such as Tsinghua University and Jingdezhen Ceramic Institute, which enables the company to have strong independent innovation ability, and can continuously introduce a series of efficient, energy-saving and environmentally-friendly ceramic machinery products to meet market demand, enhance the competitiveness of the company's products in domestic and foreign markets, and provide reliable guarantee for the company's sustained and rapid development.
4. Brand advantage: After more than ten years of unremitting efforts, the company has become the top 20 building materials machinery industry in China and the leading enterprise of building ceramics machinery in China. The company implements strict technical standards and quality control in the production process. The "KEDA" and "Keda" brands produced and sold have been fully affirmed by the market, becoming well-known brands in the same industry and enjoying high popularity in domestic and foreign markets, laying a good foundation for the company to explore new markets and strive for initiative.
5. Advantages of market development: The company has established a complete sales and after-sales service system, and the domestic market sales network effectively covers the main ceramic producing areas in China. At the same time, because the company's main customers are leading enterprises in the building ceramics industry at home and abroad, it has strong financial strength and outstanding industry position. After years of cooperation, the company has established a good cooperation foundation with major customers, with high customer loyalty. Once the new product is launched, the company will have considerable advantages in marketing channels;
Negative factors:
1. In recent years, the price fluctuation of the company's main raw materials, especially steel and steel, is very intense. The cost increase caused by the price of raw materials cannot be completely passed on to downstream customers by adjusting the price of products, and most of it is digested by enterprises themselves.
2. In order to meet the delivery and alleviate the cost pressure caused by the rising price of main raw materials, the company increased the inventory of some raw materials and finished products. At the same time, due to the long production cycle of all products and more supporting products, the company's inventory funds have increased significantly. Excessive inventory funds make the company have the risk that inventory funds will be occupied for a long time and product design changes may lead to scrapping and sluggishness.
Comprehensive evaluation: the company has become the only manufacturer in China and one of the few in the world that can provide complete sets of ceramic production line equipment. Self-developed products fill the gap in the domestic ceramic machinery industry and have strong strength to participate in international competition. At the same time, the company has obvious advantages in scale, technology, brand and market development.