Customer information 1. User name
Telesalesmen must obtain the customer's name accurately through the requirements of telemarketing management system, so that future telephone calls, letters and even face-to-face communication can go smoothly. Especially for customers who have the right to buy, they must find ways to obtain their names, which is very important for salespeople, because they have the right to decide whether to buy the products or services they sell.
Customer information you need to know II. professional title
You need to know the location of the operator on the phone, because only by knowing the specific location of the other party can you confirm his role and judge whether he is the final decision maker. If you know both the location of the operator and the contact information of the decision maker, there will be rules to follow in the next call.
Customer information to know 3. name of the company
Besides knowing the customer's company name, clearly understand the customer's whole company, such as the decision-maker's idea, company size, structure and organization, personnel composition, sales model, circulation channels, etc. , will let the sales staff occupy an absolute advantage in the whole marketing process.
Customer information you need to know 4. Address and postal code
No matter who the customer is, whether it is a large-scale corporate customer or a weak individual customer, the telemarketer should remember the address and zip code of the other party, which is very important for future contact.
Customer information you need to know 5. telephone number
The telemarketer must remember the telephone number of the customer. In addition to the mobile phone number, if possible, he should also write down the office phone number and home phone number of the other party.
Customer information you need to know 6. Appropriate time to make a phone call
When you make a phone call, you should follow the customer's schedule. For example, during the shopping season around the Spring Festival, supermarket owners are as busy as a bee; At lunch and dinner time, restaurant operators will be very busy ... it is undoubtedly inappropriate to make sales calls at this time.
Customer information to know 7. e-mail
Mass mailing allows many customers to receive emails in a short time. ? After reading this email, you can find an effective way to improve work efficiency, which can be used in your work to help you become the best person ...? Such a theme can immediately lock the attention of users and make customers interested in products or services. However, when sending e-mail, each letter to each customer often needs to be copied to another customer. If you use the cc function, the copied email will be accompanied by the addresses and names of other recipients, which will make customers find that the salesperson sends messages to many people at once and make customers feel disrespected by you. In order to avoid this situation, it is best for salespeople to use? Secret delivery? Function, which can hide the addresses of other recipients.
Customer information you need to know 8. Website (the host station of the World Wide Web)
Now most corporate customers have their own websites. Browsing the web page can help the sales staff to know more about the customer's business content, company positioning and other customer information, and find the customer's needs.
Customer Information Understanding 9 Customer's Business Scope and Type
Customers want to buy products or services because they can solve their problems and meet their needs. Therefore, to sell products or services to customers, we must fully understand the business scope and types of customers, so as to meet their needs. For example, advertising, sales staff should clearly register the customer's layout position, how to typeset, what strategy, what price, the time of the last edition, and the business characteristics emphasized by customers, knowing that telemarketing is actually to solve problems for customers.
Customer information understanding 10. Customer preference
The preference of decision makers is one of the decisive motives for customers to buy. Therefore, telemarketers can fully mobilize their purchasing enthusiasm only if they fully understand the preferences of decision makers.
Customer information 1 1. Special speaking speed and intonation of customers.
Every customer has his own different speed and intonation. The key of telemarketing for salespeople is to communicate effectively with customers with correct speech speed and synchronous tone with customers.