Wang Hongfeng was born in Chengdu, and graduated from Beijing University of Posts and Telecommunications from 1992 to 1996, majoring in applied electronic technology. 1996 After graduation, my roommate Tang and I started a small company, Newman Technology, which has now become a well-known popular brand. But in the early days of the company, Newman was an out-and-out CTI technology company. After several storms, Wang Hongfeng, as one of the founders of Newman Technology, led Newman Technology into a brand-new field with his keen market judgment. Today, he still maintains a trace of attachment to the CTI industry. How to make CTI technology products enter thousands of households is his dream. (President of Beijing Newman Ideal Digital Technology Co., Ltd.)
Hunan Shaoyang, Tang, 1992 ~ 1996 graduated from Beijing University of Posts and Telecommunications, majoring in communication engineering;
Speaking of Beijing University of Posts and Telecommunications from 1992 to 1996, Tang is almost a household name: from professors, tutors to ordinary students, most of the computer floppy disks used by Beijing University of Posts and Telecommunications come from Tang.
Since then, Tang has formed an indissoluble bond with computer peripheral products, so after graduating from college, he unexpectedly gave up the opportunity to work in the telecommunications bureau. The success of floppy disk kingdom gave him a bigger dream: to build a stronger kingdom in China.
Beijing Newman Technology Co., Ltd. is the Kingdom of Tang Dynasty. Newman is an independent accounting department established under the banner of a friend company, whose main business is voice system. At that time, the industry as a whole was still immature, and there were not many manufacturers in the industry, so the profit was relatively high. However, for Tang, who just graduated from college and is still in the stage of entrepreneurship, the biggest problem he encountered is the serious lack of social relations.
"Because Newman was still a small company at that time, he did not have a deep industry background and did not cooperate with users in big industries such as electricity, telecommunications and banking." But all this has not baffled Tang, and others are wary in their hearts. "In this case, we choose to focus on some products with high degree of marketization, namely peripherals of computers, telephones and electronic products. As long as the quality, cost and service of such products are well controlled, it is easier to occupy a certain market share. "
Referring to the entrepreneurial stage of that year, Tang still remembers it clearly. "Doing these three aspects well means that all the work from product research and development, procurement, manufacturing to subsequent sales falls on a very small enterprise. All the details have to be done by yourself, so every employee in the company is very hard and tired. "
Since the registration of 1999, Newman's development process can be said to be moderate, with neither too many mistakes nor major breakthroughs. For this, Tang is not anxious at all, because he believes that the quality and service of products are the key to success, and honesty is the decisive factor to occupy the market. "Just like when I was selling floppy disks in college, if there were any quality problems with the floppy disks I sold, I had to return them unconditionally. Only in this way can I have a sense of sureness. Now, Newman also maintains a huge customer market with its reputation. We don't have to pester manufacturers for the details of procurement and supply, which will delay time. Generally, a phone call will do everything. "
Newman Company operated by Tang is a company with less than 70 people, which is not a large enterprise in Zhongguancun. But as long as the mobile hard disk is mentioned, almost no one in the industry does not know the brand "Newman". Its mobile hard disks have their own marketing network in more than 30 cities across the country. In the interview, the reporter noticed that Tang, like the heads of many other enterprises, was not good at decorating the enterprises and brands he created with some gorgeous and fashionable words, but always maintained a simple and modest style and even described himself as a "farmer entrepreneur".
"At this stage, we have not deliberately built our own brand. But with the increase of supply, Newman's popularity in the industry has gradually strengthened. This brand is established entirely by * products, and by mutual introduction and recommendation between * customers. Some companies spend millions of dollars on advertising, and we can't agree to this move. Because I think that if these large advertising expenses are used to strengthen product quality, service and channel control, the effect will be better and users will get more practical benefits. " Tang said to him.
In the attitude of being responsible to customers, Tang often does things that seem unfavorable. "What we sell, of course, is responsible for it, especially audio-visual products. If domestic users have problems, just call and we will send someone to check or repair them immediately. The cost of round-trip air tickets often accounts for a large part of net profit. However, in order to maintain credibility, these are all worthwhile. I hope that the after-sales service of our products is the best until one day Newman's product quality reaches the point where after-sales service is no longer needed. That is my most gratifying time. "