1. Insurance companies set up their own websites to sell their insurance products. At present, most domestic insurance companies, such as Ping An, China Life Insurance and Taikang, have their own e-commerce departments to sell insurance products online.
2. A professional third-party Internet insurance platform with insurance sales qualification. Most of these platforms directly cooperate with insurance companies to sell the products of various insurance companies online, and can customize some insurance products that meet the needs of Internet users to insurance companies according to customer needs.
3. Non-professional insurance sales platform is only tying some insurance products. For example, some travel websites tie in travel insurance, and financial websites tie in some life insurance and wealth management insurance. Most of these online insurance products have two forms. One is to connect with the insurance company and connect the e-commerce interface of the insurance company to its own website. The other is to cooperate with the third-party internet insurance platform and jump to the third-party internet insurance platform or connect to the data interface of insurance companies through its unified data interface to realize online sales of insurance products.
Further reading: How to buy insurance, which is good, and teach you how to avoid these "pits" of insurance.