Plus the taxi drip subsidy, it will exceed 654.38+0 billion yuan in the next three years.

[car home? Industry] A few days ago, Didi Kuaidi's new taxi released its industry development strategy. In June, 5438+ 10, a subsidy of 6,543.8+billion yuan will be added to express new taxis to encourage passengers to call taxis by telephone. In the next three years, the fast new lease will continue to subsidize 654.38 billion yuan in three stages.

Shi Donghai, general manager of Kuaidi New Taxi, said that the Didi taxi business will be upgraded to a fast new taxi, and the fast new taxi will further improve the online taxi calling rate of passengers through means of informationization, marketization and driver service upgrade.

The data shows that since the Didi taxi was upgraded to a fast new taxi in September this year and the subsidy plan of 654.38+0 billion yuan was launched, the number of taxi orders on the platform increased by more than 654.38+00% year-on-year. On September 30th, Fast Taxi also launched a prize-winning activity for drivers to take orders. The order volume of the platform on that day exceeded 5 million, setting a record high.

Editor's comment:

Recently, Didi also launched the "Meow Festival" activity, and invested 1, 0 1 100 million subsidies to distribute all-platform and multi-category travel coupons. Whether it is a subsidy in the form of coupons or a subsidy for a newly rented platform, it is a new measure to increase user stickiness, and the customer base may be even larger in the future. In the field of travel, Didi's position will be further consolidated. (Text/car home? Yan Mingxi)