1. Liquor agents quickly establish their own marketing branches through franchising, and quickly build their own marketing networks to ensure the quantity and quality of the networks;
2. Because of the centralization, simplification, standardization and specialization of the organization network operation, we can quickly carry out the distribution work, comprehensively promote our own product sales, form a marketing network and a smooth sales team, and generate extremely high channel power;
3. Through unified brand visual image and vivid product management, establish a unified image in the minds of consumers and industries, form a strong word-of-mouth effect, and increase the value of the enterprise's own marketing service brand.
Second, for the same institution-the advantage of the agent
1, a company with its own legal representative can be established with a small amount of investment, and the regional exclusive rights of a brand can be won, resulting in extremely high profits;
2. Thanks to the guidance and help of liquor enterprises, the operation of the branch is close to risk-free;
3. Due to the unified management, training and guidance of liquor enterprises, the branch can carry out liquor brand marketing activities even if it has no experience in liquor industry;
4. Liquor-making enterprises have unified corporate culture, brand management and corresponding training measures, which make branch companies and branch managers stand at the forefront of the marketing wave, quickly master modern marketing concepts and improve their commercial competitiveness to adapt to market changes;
5. Because liquor enterprises determine "market demand orientation", the products developed by liquor are suitable for the target market;
6. Due to the unified marketing, brand and promotion planning of liquor enterprises, enterprises and products have high image power and high competitiveness, which makes the branch have high visibility and high effect at the beginning of its opening;
7. Due to the marketing strength and sales channels of liquor enterprises, the branch can realize low-cost operation and obtain high-quality and stable supply.
8. Brewing enterprises have professionals in economy, law, taxation, design, management and marketing, so that the branch can get advice and help in these aspects;
Third, the advantages of agency marketing to consumers.
1. Due to the professional research of liquor enterprises on the market and the comprehensive positioning of products, all branches and sales personnel can provide consumers with professional product use guidance, so that consumers can use products effectively and economically;
2. Due to the perfect customer file management of liquor enterprises in the business circle and the professional training of the headquarters, all branches and sales personnel have perfect customer service capabilities, and consumers can enjoy value-added services;
3. Because liquor enterprises and their branches have effectively reduced the cost of products and sales, consumers can receive good and cheap goods.
The advantages of agency marketing are not only reflected in the above aspects, but more importantly, the agency model can effectively reduce the friction between enterprises and merchants and accelerate market reaction and marketing. In the competition of modern enterprises, speed has become a symbol to measure the competitiveness of an enterprise.