According to the valid records, the company started education donation from 1994, disaster relief donation from 1998, set up the "Golden Talent Award of the Century" in 2000, set up the "Golden Sunshine Class" in Huanggang Middle School in 2004, and set up the "Staff Difficulties Relief Fund" in 2004 and 2007.
The scale and scope of corporate social responsibility activities are growing. Through cooperation with charity federations at all levels, a new social responsibility work model has been created, and the corporate social responsibility system has been gradually improved.
The Social Responsibility Concept of Gold Medal Company
"Creating greater social wealth means taking greater social responsibility" is the value of gold medal companies. Gold companies insist on the road of sustainable development, which is actually a harmonious road to constantly repay the society and seek prosperity.
First, actively fulfilling social responsibility is an important embodiment of enterprise value.
Social welfare is a noble cause that benefits the public, not for profit, and a great cause that serves the people and benefits the society. Gold medal companies actively fulfill their social responsibilities, on the one hand, it is a concrete manifestation of correctly treating and using corporate wealth, and at the same time, it has created a demonstration effect of spreading the spirit of public welfare and promoting social integrity.
Gold companies have always believed that enterprises must actively fulfill their social responsibilities in addition to providing consumers with quality products and actively paying taxes to the state. High-quality products are the care and commitment of enterprises to consumers, paying taxes according to law is the obligation of enterprises to the country, and social welfare undertakings are the returns that enterprises deserve to the society, which can better reflect the existence value of an enterprise.
Second, the sustainable development of enterprises can not be separated from a harmonious social environment.
The value of an enterprise lies not only in creating more wealth, but more importantly, it is necessary to treat enterprise wealth correctly and use it correctly, so as to make contributions to promoting social progress and social civilization.
Social welfare is an important means to achieve social harmony and maintain social stability. Society has created a good environment for enterprises to create wealth, which comes from society and consumers and should be actively returned to consumers and society. At the same time, only when our society is full of harmony can enterprises achieve greater development and create more corporate wealth from a good social environment. Harmonious society creates a good external environment for the sustainable development of enterprises, and the development of enterprises can further promote social harmony.
The Social Responsibility System of Gold Medal Company
First, the strategic system of social responsibility of strong brands.
(1) Charity
Charity means that enterprises directly donate to charities or public welfare undertakings, mainly including cash donations and in-kind donations. This is the most traditional of all corporate social responsibility activities.
The percentage of corporate philanthropy in last year's operating income was generally 1% 0.3%. The charitable proportions of some international enterprises are: Taggart 2.56%, MetLife 2.5 1%, Ford 1.76%, Cisco Software 1.6%, American Express 1.39% and DuPont1.33. Jinpai Company is currently around 0.7%.
The charity of gold medal companies mainly includes "public welfare assistance" and "charity assistance". Among them, primary and secondary education (K- 12 education) is the main aid to public welfare undertakings, including "Golden Sunshine Classroom, Gold Scholarship, Donation to Hope Primary School, Campus Construction and Teaching Aid". Charity assistance mainly focuses on helping the disadvantaged groups and vulnerable groups, including "disaster assistance and social vulnerable groups assistance". At present, there are "Gold Company Charity Relief Management System" and "Gold Company Charity Relief Management System" to regulate specific activity strategies and implementation processes.
(2) Environmental protection
When we harm the environment, we are also endangering ourselves.
Gold medal companies put their business activities in the overall social environment while developing. Before each business activity, fully evaluate its impact on the natural environment and social ecology, and earnestly fulfill its social responsibility for environmental protection through enterprise behaviors such as waste disposal, energy saving and consumption reduction. Environmental protection has been formally incorporated into the company's corporate social responsibility system, and corporate behavior to protect the environment is an important form for the company to fulfill its social responsibility.
The company regards the waste water, waste gas and solid waste produced in the production process as its own products, ensuring that the natural environment is not affected and fulfilling the corporate responsibility of social harmony. Such as the construction of sewage treatment station, comprehensive treatment of distiller's grains and scientific treatment of dregs. In the business activities of the enterprise, the company fully implements the principle of energy saving and consumption reduction, and realizes circular economy as much as possible while reducing energy consumption, including every employee of our company to develop good office habits. The company also invested heavily in greening and beautifying the natural environment.
(3) supporting economic construction
Enterprises are the main force to promote social development and economic construction. While striving to realize their own development, enterprises must fully consider the promotion of the surrounding community economy and regard it as their social responsibility.
In the process of its own development, Gold Company pays attention to the promotion of the surrounding community economy, and earnestly fulfills its social responsibility of promoting the community economic construction through corporate behaviors such as "supporting the construction of new countryside, promoting regional economy, providing employment and administrative sponsorship". "Promoting the coordinated development of community economy" has been formally incorporated into the social responsibility system of Jinpai Company, and the business activities taken to promote the construction of community economy have become an integral part of the company's social responsibility activities.
New rural construction: directly support rural construction and improve rural appearance by means of cash donation and auxiliary development. Including road construction, poverty alleviation and farmers' cultural training. At the same time, it leans to the countryside in terms of factory location and base construction, promotes agricultural industrialization, realizes the coordinated development of workers and peasants, and promotes rural economic construction with the development of its own enterprises.
Drive regional economy: attract investment and build industrial clusters through its own sustained growth. And build a good information and financing platform, enjoy the experience and lessons in the process of enterprise development, and promote the benign development of regional enterprises.
Employment: The original wine base and production base implement the system of "local recruitment of employees" to provide employment opportunities, increase farmers' income and improve their living standards.
Administrative sponsorship: As an important part of corporate social responsibility activities, the company brings administrative sponsorship into the corporate social responsibility system, aiming at creating a good external environment for enterprise development and promoting community harmony.
(4) Providing quality products
Enterprises adopt and implement independent commercial behaviors and investments to support social welfare undertakings and improve community welfare. As a responsible enterprise, we must actively explore enterprise solutions to social problems, and design, select materials, manufacture and recycle products based on green and healthy principles.
Gold medal companies have adopted many beneficial corporate strategic decisions, taken many business improvement measures that are responsible to consumers, and fulfilled their corporate social responsibilities with practical actions. Now, the gold medal company has fixed these corporate behaviors as an important social responsibility, and reflected its social responsibility more deeply and widely through business practice.
Product research and development: by introducing new technologies and new product concepts, we will provide healthier and safer products or services to the society and be responsible for public health. For example, the development of sugar-free gin.
Selection of raw materials: Through a series of enterprise behaviors, raw materials are selected to improve the quality and safety of products and provide green, safe and reliable products for the public. For example, the construction of raw wine base and raw material base.
Quality improvement: by introducing new technology, we can produce health wine according to the drug standard, continuously improve the product quality, keep the quality stable and be responsible to the public. For example, the introduction of modernization of traditional Chinese medicine.
Product recall: 1998 formally implements the product recall system, unconditionally recalls products with defects and hidden dangers, protects public health and personal safety, and provides follow-up services.
(E) spread the concept of health
"Not only providing healthy products, but also spreading healthy ideas" is the corporate culture of Jinpai Company. The concept of "healthy drinking" is gradually integrated into marketing communication, and the socialization adjustment of marketing communication is gradually realized.
Marketing activities containing a large number of social welfare contents will have a more positive impact on brand positioning and brand association, make marketing communication with strong commercial flavor closer to consumers, stimulate consumers' long-term purchase desire, and thus form stable loyalty and reputation. Compared with the scheme of giving a product to consumers for free every time, the marketing scheme of helping a social activity every time will contain more social responsibility content.
The company takes "spreading the concept of healthy drinking" as the guiding ideology of public welfare marketing, and takes advertising communication and public relations activities as the core to gradually improve consumers' drinking behavior. It mainly includes social marketing focusing on "Healthy Drinking in China", public welfare-related marketing focusing on "Jin Jiu Healthy China Year, Jin Jiu Healthy Food Week and Jin Jiu Pursuit Base", and public welfare propaganda focusing on public service advertisements and public relations news dissemination.
"Healthy drinking" is the core theme of all public welfare marketing. Through the implementation of specific public relations activities, the concept of public welfare is integrated into marketing, and public welfare is transformed into marketing to realize the innovation of marketing communication.
(6) Building a harmonious enterprise
Employees are the most precious wealth of the brand. "Let employees work decently and live happily" is a strong corporate culture. Building a harmonious enterprise is an important part of Jinpai's social responsibility system and an important embodiment of being responsible to employees.
Gold medal companies carry out the "people-oriented" management concept, respect and treat employees well, and provide employees with a good platform to realize personal rational value through various management systems, so that employees can gain a sense of accomplishment and realize personal value in their careers.
Good labor relations are the source of harmonious development of enterprises. The gold medal company hopes that every employee can share the development achievements of the gold medal, and their pride and happiness will continue to improve. The company has established a normal salary growth mechanism for employees, and the salary distribution is inclined to grassroots employees, and a perfect employee welfare system has been established.
The health management system with "physical quality, psychological quality, moral quality and business skills" as the main content has promoted the improvement of employees' comprehensive quality. "Running a learning enterprise and educating knowledge workers" is the corporate culture of Gold Medal Company. Through a perfect employee training system, the quality of employees can be improved.
In 2004, the company set up a "relief fund for employees' difficulties" with a base of 300,000 yuan, which increased year by year with the growth of enterprise benefits. Relief funds are distributed in a rolling way to help employees' families solve major diseases, major accidents and the difficulties their children encounter in going to school.