1999 started the domain name business and grabbed more than100000 Internet domain names. At present, the total valuation exceeds 1 100 million dollars, and the domain name spans all walks of life. Cai Wensheng will not miss a good investment opportunity. It has registered several domain names related to agriculture, and some domain names have been activated by well-known websites. For example, Qiyi.com, an independent video website owned by Baidu. It is rumored that when Cai Wensheng registered the domain name, it registered the word "singularity" of the agricultural fruit kiwifruit, which is an out-and-out agricultural domain name. At that time, it was rumored that the transaction price was over one million. There is also a well-known domestic video website Tudou, which is also registered in Cai Wensheng under the name of agricultural products, and the transaction price is also very high. Currently, it still holds Apple's domain name Apple. As a real estate domain name investor, Cai Wensheng seems to have "foreseen" the home furnishing industry market, and has registered many good industry domain names in the domain name market, but these home furnishing domain names have not lived up to his expectations and brought him good gains. Sina bought a Pinyin domain name Jiaju. From Cai Wensheng. It is said that the transaction price of the domain name is more than one million yuan. Before that, it transferred the domain name of Jiewei Bathroom. At present, it still holds a number of high-quality home furnishing domain names. I believe that these domain names are worth trading in the future and have high value.
So far, Cai Wensheng has resold three car domain names, and last year it was resold to zuche domain name of CAR Inc. net, which attracted a wave of attention in the industry (another high-priced transaction! ), the odd car of Auto Network and the auto market of online auto market also show that they hold the car domain name Zuo Jia. In the domain name of financial e-commerce, they have sold many good domain names, such as Jinji (Fund), Gold (Gold) and Diamond (Diamond), which have started to build websites and have a certain popularity in China.
Cai Wensheng has been focusing on the Pinyin domain name strategy in industry domain name, and still pursues this Pinyin domain name "King Strategy" in human geography domain name investment, so Cai Wensheng changed hands to trade Puyang (Puyang), Chuzhou (Chuzhou) and Jingdezhen (Jingdezhen). In addition, the latest news in Weibo recently revealed that the elder sister domain name originally came from Cai Wensheng, which once again made the industry pay attention to the geographical domain name of the city.
Previously, Cai Wensheng had shown the story of his city's investment in domain names in Weibo. "At that time, when domain name registration started in 2000, there were more than 2,200 counties and cities in China. After the inquiry, it was found that 80% were in the hands of foreigners. Later, many foreigners gave up and were re-registered by me. After several years of hard work, 80% of the city domain names are registered or repurchased by me, and now they are slowly transferred or handed over to local people to run websites. " Thus, urban geographical domain names occupy a high position in the domain name army of Cai Wensheng.
In addition, in other fields, Cai Wensheng has also invested in and sold a batch of high-quality domain names, such as innovation works Chuangxin, Perfect Time and Space, Storm Video Baofeng, and Optimization Master Huayou. His foresight brought him wealth and business opportunities. Its achievements are very obvious. In the analysis report of Alexa 2065 438+00 Chinese website 100, Baidu, Taobao and Qiyi ranked higher, and Qiyi domain name was sold by Cai Wensheng.
Website store operation
In 2003, I began to imitate hao 123 to make website 265. In 2004, it was invested by IDG and Google. In 2007, Google China bought 265 at a high price.
Participate in investment
Before and after the operation of the website, he participated in investing in dozens of Internet companies, including Storm Video, Aauto Quicker, CNZZ Statistics, ZCOM, 58 City, etc.
Open the game website
Now, its most striking is the 4399 game website, a game website with as simple a page as 265. At present, 4399, which has hundreds of millions of users, is positioned as the largest Chinese game publishing platform in China. Among them, there are more than120,000 registered users of web games, with nearly 200,000 new users every day and a monthly income of10,000. Even big companies such as Shanda and Giant began to cooperate with them. Cai Wensheng, 39, is from Shishi, Fujian. Without graduating from high school, like many Minnan people, they started to do clothing business. It can be said that he knows almost everything about the internet, but in front of the market, he is a prophet. Cai Wensheng is a typical business-oriented personal website owner. He has successfully become an angel investor of a personal website owner. His acumen is admirable. Any behavior that can generate positive cash flow quickly, he will bravely move forward, very quickly, and basically do not need to go through a long "burning money" stage. Engaged in the entrepreneurial model of "individual webmaster". Compared with many internet celebrities who can't be copied, he created a grassroots and reproducible entrepreneurial model.
Cai Wensheng has always been good at communication. Internet is a network structure, with one for each other and one for each other. Who is good at making friends means more opportunities for cooperation. This advantage of Cai Wensheng is not available to many entrepreneurs. Because he is good at contact and communication, he has won the trust of capital.
Cai Wensheng is a businessman who operates at the grassroots level. When he treats users and customers, he also takes a very grassroots attitude. Cai Wensheng's success starts with a simple model, and on this basis, he thinks about some ideas that are beneficial to value acquisition. This is its outstanding point. It is said that less than 100 people make money in domain name investment, and Cai Wensheng is one of them.
When he started doing domain names in 2000, the golden age of domain name investment had passed. It was in Hong Kong that he saw a news that the commercial domain name had sold for $7.5 million. It was April 25th, 2000. He keenly felt the opportunity here and decided to give up the family-style import and export trade and real estate development business and wholeheartedly enter the field of domain name investment.
But in 2000, this valuable international domain was almost fully registered, and Cai Wensheng inevitably had to pay a large amount of tuition fees. It was not until the end of 2000 that he realized that domain name registration needed to be renewed every year, and if it was not renewed, it would be "lost", that is, it could be re-registered, so he set his eyes on valuable domain names that might be "lost".
From 200 1 to 2003, the domain name business in Cai Wensheng was quite successful. He registered more than 5,000 domain names and sold more than 1000, and the buyers of his domain names are all over the world.
Cai Wensheng is a man who is good at discovering tricks. He knows how to improve the possibility and rate of obtaining valuable domain names. Domain name investment made him earn the first pot of gold in the experimental field of entrepreneurship, and also let him see a brand-new business world. The Success of 265 Website and 4399 Game Website
At present, 4399, which has hundreds of millions of users, is positioned as the largest Chinese game publishing platform in China. Among them, there are more than120,000 registered users of web games, and nearly 200,000 new users are added every day. The daily traffic is160,000, with an average of 800,000 online at the same time, and the monthly income is10 million. Big companies such as Shanda and Giant have started to cooperate with them.
An interesting question is that no matter hao 123 or 4399, their pages are extremely unattractive, which makes the internet elites unable to understand why such websites can get such a large amount of traffic, and what is the reason for their success?
"China ordinary netizens are relatively low-end. For them, the simpler the internet, the better. I have done experiments. I let five or six-year-old children play 4399 and other small game websites at the same time. After a week, he will prefer to use 4399. " Cai Wensheng said. This is somewhat similar to Li Yanhong's evaluation of hao 123: "hao 123 is too simple to surpass."
The investment of dozens of websites and the recognition of overseas VC to him.
"Traditional business has taught me two things: First, users are valuable. Whether the store is good or not depends on the flow of people. If there are people, it means that people like to come here, and they can sell a lot of things. Second, the business sensitivity and decision-making speed. I made a decision quickly. Some important investments were finalized in half an hour and the money was spent. "
"Users are valuable, and the number of users has reached10 million, which shows that initial results have been achieved." This understanding stems from Cai Wensheng's early experience in clothing business. Cai Wensheng has also formed a standard to judge the value of websites. "As long as there are enough users, we will definitely find a business model, just how big the problem can be." . "Some things are not very supportive, so we should be satisfied ...", "First consider whether what we do is useful to netizens and whether we can catch tens of millions of users, then consider making profits after tens of millions of users, and then consider whether the third step can make it big or even become a listed company."
"When others order 1000 pairs of pants at the price of1000 yuan, they must judge whether they can get the goods at the price of 9 yuan in a very short time, otherwise the business opportunity will be lost instantly."
Cai Wensheng's pioneering work has nothing to do with these two schools. He started as a personal stationmaster, featuring local Fujian businessmen, transforming the reality of value and giving full play to its value.
Cai Wensheng's success benefits from one of the biggest ideas: with users, there must be a business model, instead of thinking about the model first and then looking for users.