(2) Customer first, honest management; ? Unified management of employees, using advanced modern enterprise management methods; Absorb talents extensively and cultivate reserve forces; ? Emancipate the mind, such as hiring female employees and publicity; Establish corporate image; Organize cultural performances and regular promotions to attract customers. (6 points)
(3) Long-term war and war damage; The social and economic depression in modern China and the low purchasing power of the people restricted the development of industry and commerce. The national government imposed exorbitant taxes and controlled economic policies. ; Restrain bureaucratic capital; The economic aggression of imperialism such as the United States and Japan; The long-term bondage of natural economy and so on. (10)
Test analysis: (1) The question requires the answer of "combining what you have learned according to the materials". From the information in the material 1, such as "the twenties and thirties of the 20th century", "the most fashionable way of shopping", "the era of advocating" saving the country through industry "and" Dr. Sun Yat-sen is particularly interested in the department store industry, and he himself bought shares in the "preemptive strike" company ",we can draw such a conclusion that the reason is that overseas Chinese are in the trend of" saving the country through industry ". The influence of the "most fashionable shopping way" created by the four major department stores; The support and input of celebrities such as Sun Yat-sen; The "national economic construction movement" promoted by the national government.
(2) The title requires "summary according to materials II, III and IV". The information provided by the second material is that the management of the four major department stores in Shanghai has a standardized and unified modern enterprise management model; Material 3 provides information such as "innovation of the four major modern commercial companies in China", "taking the lead in hiring female shop assistants", "publicity and hype", "establishing corporate life magazine Yong 'an Monthly to guide consumption", "issuing gift certificates, delivering goods on behalf of customers, performing beauty programs, inviting movie stars to sing, giving scholarships, etc.", and can also promote ideological emancipation, such as hiring female employees and promoting female employees. Establish corporate image; Organize cultural performances and regular promotional activities to attract customers; From material 4, it can be concluded that customers are supreme and operate in good faith; Unified management of employees, using advanced modern enterprise management methods; Absorb talents extensively and cultivate reserve forces.
(3) This question needs to be answered in combination with what you have learned. According to the knowledge learned, we can think about the domestic and international situation and draw relevant conclusions. Such as long-term war and war damage; The social and economic depression in modern China and the low purchasing power of the people restricted the development of industry and commerce. The national government imposed exorbitant taxes and controlled economic policies. ; Restrain bureaucratic capital; The economic aggression of imperialism such as the United States and Japan; The long-term bondage of natural economy and so on.