Flower express network is a special industry, which has duality:
1) In China, this is a new industry, and the market is in the cultivation stage.
The sender and the receiver are generally not in the same place. If you buy a bunch of flowers locally for your friends, you need to transport them. Because of packaging and preservation problems, it is almost impossible for a single bunch of flowers to be transported across regions through logistics, so many people don't know that flowers can be sent to "different places". Most of them play the Internet, but many young people don't know "sending flowers from different places", which shows that the market of this industry is still in place. Although abroad, the flower express delivery industry is relatively mature, there are also listed companies like 1-800-flowers with a market value of more than 700 million US dollars.
2) This is the most competitive industry on the Internet.
Although many people don't know about flower express delivery, it is the most competitive industry on the Internet. Due to the high profit and low threshold of the flower express industry, the competition in this industry is very fierce. Before 20 10, the cases of Baidu, Yahoo and Google in bidding advertisements were all flowers (the flower industry is also a big customer industry of search engines). Only by searching on Baidu, there are thousands of companies that can provide national flower express service, and there are more than 3,000 flower express companies in Taobao. The competition can be imagined.
2. The prospect of flower express industry
Foreign 1800flowers is already a listed company with a market value of several hundred million dollars. Relatively speaking, the development of China's flower express industry is still very young, and it should still be in the market cultivation stage. It takes a process for consumers to accept this online flower ordering and distribution model. The advantage of the domestic business model of flower express delivery is that it can be delivered quickly, and flowers can be delivered within a few hours after placing an order; However, there are also many disadvantages, such as flowers and services can not meet the unified standards, which is also the reason why domestic flower networks can not reach the scale of listed companies, and even many flower networks are still on the verge of loss. But it is worthy of recognition that after several years of efforts, many flower networks are also focusing on developing direct sales channels. I believe that the next few years will be the innovation of domestic flower network channels and models, and also the best opportunity to become a big brand.