Li Ning Company, founded in 1990, is a leading enterprise in the sporting goods industry in China, the first R&D center for sportswear and footwear products in China, and the first sporting goods enterprise in China to implement ERP and go public overseas. Its development goal is to become the world's leading sporting goods brand company.
Headquartered in Beijing, Li Ning brand takes anything is possible as its brand slogan. It is a professional sports brand that truly represents China. It is also the first sports delegation to sponsor the China Asian Games and the Olympic Games, the first China sports brand to appear in the American NBA, and the first sports brand to sponsor top foreign sports teams. This indicates that the development of sporting goods industry in China has entered a new stage.
Li Ning's personal experience:
Li Ning, a famous male gymnast, world champion and Olympic champion in China in 1980s, is the founder of Li Ning brand, chairman and co-chief executive officer of Li Ning Group, and chairman and chief executive officer of Extraordinary China Holdings Limited.
He holds a bachelor's degree in law from Peking University Law School, a master's degree in business administration from Guanghua School of Management of Peking University, an honorary doctorate in technology from Loughborough University and an honorary doctorate in humanities from the Hong Kong Polytechnic University. 20 10 was awarded honorary academician of Hong Kong University of Science and Technology in June.
He is one of the most outstanding athletes in the 20th century. He won fourteen world championships in his sports career, creating a myth in the history of world gymnastics, and was known as "Prince of gymnastics". 1980 was selected for the national gymnastics team. 1987 Member of the Athletes' Committee of the International Olympic Committee.
1993-2000 Member of the Men's Technical Committee of the International Gymnastics Federation, and now honorary member of the International Gymnastics Federation. 1999 was selected as "the world's best athlete in the 20th century" by the World Sports Journalists Association. In 2008, he lit the flame as the main torchbearer of the 29th Beijing Olympic Games. 20 19 1 member of the Chinese Olympic Committee.