Nowadays, the automobile market all over the country is in the stage of recovery and recovery. Wuhan, as the most severely affected city, is indispensable for car companies to help themselves.
May 14 Wuhan issued detailed rules to promote automobile consumption. According to the detailed rules, from May 14 to February 3 1 day this year, the Wuhan Municipal Government will give a certain proportion of subsidies to the purchase of passenger cars produced by enterprises in Wuhan and sold and registered in Wuhan.
According to the specific rules, every car that buys a fuel bus will be subsidized by 3% of the sales price, with an upper limit of 5,000 yuan; The subsidy for new energy passenger cars is 6,543,800 yuan per car. When selling passenger cars in Wuhan, automobile production enterprises shall publicize the available amount of subsidy funds for car purchase to consumers, and make advance payment to consumers within 7 days after the vehicle sales are licensed, and then uniformly report the subsidy funds for vehicles to the municipal and district economic and information departments.
In addition to policy promotion, it is reported that the Wuhan government may consider further supporting Dongfeng Motor.
On May 13, a document about the Request of Wuhan Development Zone Management Committee on Supporting the Development of Dongfeng Company was circulated on the Internet.
The contents of the document show that, first, Dongfeng Company's series of automobile products are included in the government procurement catalogue; Secondly, in 2020, a one-time subsidy of 3% will be given to each fuel vehicle produced, sold and registered by Dongfeng Company in Wuhan. The maximum subsidy for each vehicle does not exceed 5,000 yuan; Give a one-time subsidy of 1 10,000 yuan to each new energy vehicle produced, sold and registered by Dongfeng Company in Wuhan.
At present, there is no official recognition of the authenticity of this document. However, if the above documents are true, according to the contents of the documents, some models of Shenlong Automobile in Wuhan will receive subsidies, which can be regarded as Shenlong in a trough or receiving government assistance.
As one of the most important automobile enterprises in Wuhan, Shenlong Automobile once had a high light moment in 20 15, and its annual sales reached 7 10000, which was also a good year for the domestic automobile market. However, since then, the sales volume of Shenlong Automobile has been sluggish, and it has never recovered. As of 20 19, except for the decline in sales, it has lost nearly 4 billion yuan.
The epidemic situation may become the last straw to overwhelm Shenlong automobile.
Some analysts believe that the turning point of the automobile market sales this year is in the second quarter, and the automobile sales during this period will continue to climb; It is the third quarter that determines the success or failure of the automobile industry this year. Only by maintaining the rising sales in April-May can the performance of the auto market recover this year.
In this case, if we can't grasp the current key time node, this year may be the last battle before Shenlong Automobile "withdraws from the China market".
A few days ago, the Wuhan Municipal Government issued a document saying that it intends to support Shenlong Automobile to dispose of idle production capacity and collect and store the assets of Shenlong Automobile No.1 Plant, and plans to exempt Shenlong Automobile from property tax and land use tax in 2020.
According to public information, Shenlong Automobile is headquartered in Wuhan Economic and Technological Development Zone, and * * * has four automakers, including three in Wuhan and one in Chengdu. It is reported that the planned annual production capacity of the first, second and third plants of Shenlong Automobile in Wuhan totals 750,000 vehicles, and the planned annual production capacity of the fourth plant in Chengdu is 240,000 vehicles. The total planned annual production capacity of Shenlong Automobile is actually 990,000 vehicles. The data shows that the sales volume of Shenlong Automobile in 20 19 was 1 1.4 million, down 55% year-on-year.
Insiders of Shenlong Automobile said that the total production capacity of the company's four factories nationwide is nearly 6.5438+0 million vehicles/year, and the current capacity utilization rate is only about 654.38+065.438+0%. The cost and cash flow pressure caused by idle production capacity and serious redundancy of personnel are one of the biggest challenges faced by Shenlong Automobile.
In addition to the hands of the government, Shenlong Automobile was forced to "save itself" again.
On May 8, Dongfeng Motor Co., Ltd. held the second operation meeting in 2020. Zhang Zutong, member of the Standing Committee of the Party Committee and deputy general manager of Dongfeng Motor Co., Ltd., made his debut as the chairman of Dongfeng Motor Co., Ltd. Olivier, Executive Vice President of PSA Group and President of China District, also served as Vice Chairman of Dongfeng Motor Co., Ltd.. The new management team proposed that in the next stage, Shenlong Automobile will focus on three key tasks, namely, "increasing sales, reducing staff costs and improving quality" to reverse the difficult situation as soon as possible.
It is worth noting that Shenlong will restart the "employee competition" program for front-line employees, involving more than 5,000 people. It is reported that Shenlong Automobile will use some of the six evaluation tools to evaluate employees. Employees who compete for resignation can choose to terminate the labor contract by agreement, stop work or transfer to Chengdu factory, otherwise they will have to wait until June+10 in the second half of 5438.
According to the official reply of Shenlong Automobile to the "employee competition for posts" plan: "Despite the difficulties, Shenlong Company has always attached great importance to and safeguarded the interests of employees and has never taken the initiative to lay off employees." This is just a normal post adjustment for employees within the company. Relevant persons from various departments of Shenlong Automobile said that more than 30% of employees will be laid off, but this figure has not been officially confirmed by Shenlong Automobile.
In addition, DPCA has made a new strategic plan. Accelerate model iteration from the product. This year, new cars such as Dongfeng Peugeot 2008, e2008 and Dongfeng Citroen C3L will be launched. Achieve the goal of annual sales of 250,000 vehicles from 2020 to 20021year.
PSA Group and Dongfeng Motor both signed a new strategic alliance cooperation agreement last year, extending the joint venture period of the two parties to 2037. Now Wuhan's support for Shenlong is regarded as the last effort of the three parties not to leave quietly.
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This article comes from car home, the author of the car manufacturer, and does not represent car home's position.