What are the cases of data mining and big data application in China?

1. Amazon's "information company": If any company in the world finds the greatest value from big data, so far, the answer may be Amazon. Amazon also has to deal with massive data, and the direct value of these transaction data is even greater.

As an "information company", Amazon not only obtains information from each user's purchase behavior, but also records all the behaviors of each user on its website.

2. Google's intention: If a technology company accurately defines the concept of "big data", it must be Google. According to the data of search research company comScore, in March 2065.438+02, the number of search words handled by Google reached 65.438+0.22 billion. Compared with most other companies, Google's scale and scope give it more ways to apply big data.

3. Target's "data association mining": With the help of advanced statistical methods, merchants can establish a model through the analysis of users' purchase history, predict future purchase behavior, and then design promotional activities and personalized services to prevent users from losing to other competitors.