On the "20021Hurun Global Rich List", a pair of private entrepreneurs are very eye-catching, that is, Chen Jianhua and Fan Hongwei, founders of Hengli Group, who rank ninth in China and thirty-sixth in the world with a wealth of 260 billion yuan.
Official website introduced that Hengli Group, founded in 1994, is an international enterprise with the whole industrial chain of oil refining, petrochemical, new polyester materials and textile.
In the New Year message of 202 1, Chen Jianhua wrote: Twenty-six years ago, Hengli started in a small weaving factory in Suzhou, covering an area of three acres and three points. Struggle all the way is always our creed; The more difficult it is, the more we have to grit our teeth and have a bright and hopeful heart. This is the firm belief that supports us to break through difficulties and pass through dangers and move from one victory to another. "Worrying about the country and the people, rejuvenating the country through industry" and advocating value creation and dedication are our eternal spiritual temperament. "What to do in what era" is a pragmatic and dynamic change adopted by Hengli in this rapidly changing world. Between change and invariability, Hengli always chooses to stand on the right side of truth, law and method, and on the side of science.
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"Entrepreneurship is not easy. People only see our success. Who knows that we have experienced all kinds of hardships and vicissitudes? 」
197 1 year, Chen Jianhua was born in a rural family in shengze town, Wujiang District, Suzhou City, Jiangsu Province. When I was a child, my family was very poor, and I had to collect a few dollars for tuition every year.
/kloc-at the age of 0/3, Chen Jianhua had no choice but to drop out of school because of his poor family and became a bricklayer on a construction site. He worked for four years. In an accident, Chen Jianhua accidentally fell from the third floor, leaving behind lumbar spondylosis. In desperation, he had to switch to collecting waste silk.
Waste silk is the shredded silk of weaving factory, which is the same concept as garbage. In an interview, Chen Jianhua once recalled, "First, I saved some money by buying waste silk, messy silk and other scraps from the factory, and then I started to do white silk factory business in the south and went all over the country to collect silk. 」
Through the silk trade, 20-year-old Chen Jianhua accumulated the first bucket of gold in his life, with assets of one million, which was an astronomical figure at that time. However, the idea of making a small fortune never appeared in Chen Jianhua's mind. What he wants is to do business. Chen Jianhua once said, "Doing business is the real cause. From the beginning of my business, I had such a simple ideal to be a cornerstone of the national real economy. 」
1Chen Jianhua, who was only 23 years old in 1994, broke through many difficulties and took the risk of borrowing money to buy the former Wujiang Chemical Fiber Weaving Factory, a township enterprise on the verge of bankruptcy, and started his own entrepreneurial course. At that time, Chen Jianhua wrote "United and Hard Work" and "Building a world-class enterprise and creating an internationally renowned brand" in the most conspicuous position of Hengli Factory.
In Chen Jianhua's view, private enterprises should not become "mom-and-pop shops", but should establish a modern enterprise system and a scientific management system suitable for their own development. The competition of enterprises, in the final analysis, is the competition of talents, especially the quality of employees. Enterprises must treat their employees as parents love their children.
To this end, after the acquisition of the factory, Chen Jianhua immediately burned "three fires": First, it changed the practice of paying wages at the end of the weaving factory, and paid employees' wages on time every month 15; Second, the principle of "three noes"-no guarantee, no debt, no relatives and friends, and no triangular debts and management abuses; The third is to rectify production links and streamline management personnel. When these "three fires" burn, employees' work passion is rekindled, and enterprises on the verge of bankruptcy can survive.
In the first month of Hengli's establishment, Chen Jianhua immediately eliminated the original shuttle loom, introduced10.2 million spindle net car, adjusted the product structure, implemented fixed production by sales, and operated according to the business model of market economy. At that time, the enterprise focused on the development of the former road (network and warping), and developed production by selling raw material looms, from 100 to more than 600, and family looms were distributed in seven towns and villages in Jiangsu and Zhejiang.
At that time, Chen Jianhua ate in the factory, slept in the factory and worked day and night. Overworked, he often has nosebleeds. His distressed wife advised Chen Jianhua to go home and rest, but he refused to leave the company. However, Chen Jianhua's efforts finally paid off. 1995, the profit of Hengli has exceeded10 million yuan; From 65438 to 0996, the factory profit further increased to more than 27 million yuan.
"When there is no crisis, we should create a crisis. When there is a crisis, we need to take advantage of it." This is Chen Jianhua's warning to himself and the management of Hengli.
1997 during the Asian financial crisis, many enterprises faced the risk of closing down and stopping production. At this special stage, Chen Jianhua laughed at the wind and frost and put forward the "cat-snake theory". It is a cat in winter. Although it shrinks in the hole to keep warm, it always looks out and never misses an opportunity. Once the snake enters the hole, it won't come out, it will only hibernate. He believes that enterprises should have a "cat winter" instead of a "snake winter". Therefore, Hengli kept accumulating energy in the "cold winter", and always insisted on large investment and technological transformation, winning the first place in recovery.
Chen Jianhua recalled in an interview, "That was the biggest blow since the establishment of the enterprise, but I think that as long as people have to wear clothes, there will be no demand for cloth. So I decided to absorb on dips, continue to buy a lot of equipment, and share the equipment cost equally. Enterprises can only win business opportunities if they dare to be the first and run ahead of others. 」
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"I always remind myself that being the first means paying more. If you want to be ahead, the key lies in constantly surpassing. Only in this way can we become real leaders. " Chen Jianhua said.
Before 2000, China's textile and chemical fiber products were regarded as synonymous with low quality and low price by international counterparts. In the face of the rapidly changing international situation, Chen Jianhua believes that sustainable development is possible only if it is not restricted by people and is not "stuck in the neck". The biggest fear of being a business is to follow suit.
So in 2002, Hengli took the first step to climb the industrial chain, broke through various restrictions and barriers of large domestic chemical fiber enterprises, and advanced from downstream weaving to upstream chemical fiber production.
Chen Jianhua said, "Since we chose chemical fiber, we should do our best to do it. Hengli is like my son. We should not only bring it up, but also teach it how to behave. 」
Where there is a will, there is a way. In 20 10, Hengli became the world's largest industrial silk production base with the most advanced equipment and the best quality, and became the leader in the textile industry.
However, Chen Jianhua's development vision did not stop there. In 20 10, Hengli implemented strategic transformation and upgrading again, and entered the petrochemical industry in the upstream of the industrial chain.
Today, Hengli Group has become an international enterprise with the development of oil refining, petrochemical, polyester new materials and textile industry chain. The Group now has one of the largest PTA plants, the largest functional fiber production base and one of the largest textile enterprises in the world. In 2020, the total revenue of Hengli Group was 695.3 billion yuan, and it is currently ranked among the top 500 in the world 107.
As for the reasons for such impressive achievements, Chen Jianhua once said: No matter what industry, forward-looking thinking and high-tech content are the basic characteristics of "leading boss", and the success of Hengli Group is also due to having these two magic weapons. "The uniqueness of products and the specificity of technology" means "No one has ever come before", and we have done what others have not done or dared to do, which is success.
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"Without reform and opening up, there would be no achievements of our generation; Without the party's policy guidance, Hengli could not have embarked on today's development path. The eternal ambition lies in the prosperity of industry and the prosperity of home and country; The goal of Hengli is to become the "cornerstone" of China's real economy and contribute to the development of national industries. 」
People have always wondered whether Chen Jianhua's success is due to luck or strength. In this regard, he once laughed and said: hardworking and honest, hardworking and skillful.
Chen Jianhua said, "I/Kloc-dropped out of school before the age of 0/4 and started a business. Through self-study of enterprise management in practice, the present enterprise scale has been achieved, which explains a truth: young people will achieve something as long as they are willing to endure hardships, be really diligent, be willing to learn, start from the grass-roots level in a down-to-earth manner, seize opportunities, work hard, persevere and persist for a long time. Every era will have opportunities in every era. 」
In Chen Jianhua's view, being an enterprise must be pragmatic. Apart from great ideas, development is just empty talk if we can't start from scratch. No matter how big the enterprise is, it is not competitive because the foundation is unstable. Of course, he also believes that past success does not mean future success; If you can't do today well, you don't deserve tomorrow.
In an interview, Chen Jianhua once said, "I had millions of assets before I was 20 years old. It can be said that I have looked down on wealth for a long time, but I have a sense of mission, perhaps just like my name, which has given me the mission of building a country through industry. As early as 20 12, I said that wealth is nothing to me and belongs to the country and society. I'm just doing my social responsibility as an entrepreneur, running these industries with my entrepreneurial talent and sense of mission, and making the era belonging to China more brilliant. 」
data source
1. official website of Hengli Group
2. Textile Life of "Textile Giant" —— Chen Jianhua, Chairman of Jiangsu Hengli Chemical Fiber Co., Ltd., Shen Wenrong Sunan Science and Technology Development Co., Ltd.
3. Rejuvenate the country through industry and constantly strive for self-improvement —— Interview with Chen Jianhua, Qian Pengfei, Yang Qunfeng and Liu, Chairman and President of Hengli Group, China Newspaper Group.
4. Hengli is determined to prosper the country through industry —— Chen Jianhua, Chairman of Hengli Group, has feelings about his home country, business observation, and Deng Rui.
5. Hengli is in the world —— Interview with Chen Jianhua, Chairman and President of China Textile Hengli Group Co., Ltd. and Liang Liping, Liang Long.
6. Chemical fiber giant, Hengli it, Textile and Apparel Weekly, Li Xiaohui
7. The financial skills of Chen Jianhua, the richest man in Suzhou, touch the stone and turn it into gold, New Fortune magazine, Du Dongdong.
8. Perseverance for a long time —— Interview with Chen Jianhua, Vice Chairman of Jiangsu Federation of Industry and Commerce, Chairman and President of Hengli Group and Modern Finance.
9. "What to Do in What Era" discusses the secret of success of Chen Jianhua of Hengli Group, Red Weekly of Securities Market.
Author of this article | Wang Tao, editor-in-chief of Dajun
Editor in Chief Chen Consultant