From 1998 to 2008, Yu Desheng, the manager of Shanghai Jiuteng Digital Technology Co., Ltd., changed from a teenager of 18 to a mature businessman of 28 years old. After ten years of commercial war, Yu Desheng has a lot to say and a lot of stories to tell. At present, Jiuteng.com, which is thriving and enjoys a good reputation, is the first enterprise in China to directly sell mobile phones at wholesale price.
Manager Yu De of Shanghai Jiuteng Digital Technology Co., Ltd.
Jiubang Communication: Starting at 10,000 yuan "1998, the domestic mobile phone market has just begun to develop. Although many businesses are not doing well, I am still optimistic about the potential of the mobile phone market. " Therefore, Yu Desheng decisively borrowed 1 10,000 yuan from his parents to set up Shanghai Jiubang Communication Equipment Co., Ltd., and embarked on a difficult road to entrepreneurship.
Diligence and wisdom, in the following years, Jiubang Communication flourished under the management of Yu Desheng. One year later, he became the agent of Jiading District of China Mobile Communications Group Shanghai Co., Ltd., and successively set up nine chain retail stores in Shanghai.
In 2004, Jiubang Communication officially changed its name to Shanghai Jiuteng Digital Technology Co., Ltd., and became a strategic partner of Shanghai Samsung mobile phone, a direct supplier of Shanghai Motorola, a distributor of Shanghai Nokia, a distributor of Shanghai Sony Ericsson, a distributor of Shanghai Bird, Haier and other domestic brands. In the second year, he became the agent of China Mobile Shanghai Co., Ltd.
Nine Teng. Com: from two years to 2006, Jiuteng Digital Technology Co., Ltd. successfully managed three major businesses: wholesale, retail and agency. However, in the process of peaceful rise, Yu Desheng, who is quite sensitive to his career, started new thinking.
"The company's retail business is developing well, but there are still problems that need to be further expanded," Yu Desheng said. At that time, retail stores such as Yongle and Gome had begun to take shape, and Jiuteng's blind expansion of stores would take great risks, and wholesale was not a long-term solution. After some weighing, Yu Desheng turned his attention to the network. In his words, "making a website can effectively reduce costs and flexibly control investment, which is definitely the best choice".
As a result, China Mobile Network, as the first enterprise in China to directly sell mobile phones at wholesale price, was quickly established that year. Xinmin Evening News, Jiefang Daily, Labor Daily, Youth Daily, Life Weekly and other well-known Shanghai media reported on it, which set off a new wave of digital shopping.
In 2008, with the further upgrade of the products sold, after two years of successful operation, China Mobile Network officially changed its name to Jiuteng Network, and its products also expanded from a single communication category to digital audio and video products such as mobile phones, MP3/MP4, digital cameras and telephones, with a nationwide sales scope.
Operating advantages: licensed goods+wholesale price+excellent service.
Talking about the biggest selling point of Jiuteng. Yu Desheng reported three words simply and neatly: licensed goods, wholesale price and excellent service.
"Unlike other mobile websites or retail stores, fakes are rampant, and Jiuteng.com buys genuine licensed products." Yu Desheng said seriously that all the products sold in Jiuteng.com are regular mainland licensed products, with invoices, enjoying the national three-guarantee policy and nationwide joint guarantee service. If counterfeit parallel imports are found, a one-on-one refund will be made in accordance with relevant state regulations.
Besides excellent quality, low wholesale price is another key for Jiuteng to attract customers. "Because we have worked hard in the communication industry for many years, the friends around us have also grown synchronously and subdivided into various sectors of the industry, which also determines our rich network advantages," Yu Desheng said. The network and everyone's trust in him are doomed to nine Teng. Com is rich in cheap goods.
In line with the purpose of small profits but quick turnover, Jiuteng. Com's mobile phones are sold at wholesale price, delivered to your door by a special person, and paid after inspection. In addition, the after-sales service is also very thoughtful, fully considerate of customers and won a good reputation.
Yu Desheng also said that good service will not only continue, but also increase efforts to strive for perfection.
Industry "cold winter"? We stand on the equator.
As we all know, the recent global economic situation is not optimistic, many domestic industries are disturbed to varying degrees, and all walks of life are in a tense atmosphere of "wintering". When the reporter mentioned this matter, Yu Desheng said, "Nine Teng. Com has a great form and has nothing to do with' winter'. "
"According to the forecast, the goal is nine teng. Com's operation in the second year was capital preservation, but at present, we are not only capital preservation, but also beginning to make profits, "Yu Desheng said with relief. "As the website becomes more and more famous, advertising investment will naturally decrease sharply, and with the sharp increase in profits, it will be nine Teng. Com can be said to be standing on the equator for the summer, and there is nothing to worry about. "