Beijing Mahua Entertainment Culture Media Co., Ltd. With the aim of "serving the people's entertainment", MCA FunAge has been deeply involved in the field of comedy for 19 years, initiated the concept of "New Year's Eve stage play" and developed into a new entertainment company that constantly creates high-quality original comedy content. 20 12 Up to now, Mahua FunAge has explored the development mode of multi-screen integration and produced 86 stage plays, of which 64 were original.
In 20 19, the number of performances in China exceeded 3,000 for the first time. Over the years, the performances have covered more than 20 cities in China/KLOC-0, creating miracles of stage performances in China for many times and bringing infinite joy to tens of millions of audiences. At the same time, 10 language works appeared on the stage of CCTV Spring Festival Evening in 8 years, and frequently appeared in many satellite TV Spring Festival Evening and variety shows, creating an "experimental" innovative comedy.
Audience introduction
More than 90% of the millions of viewers of Twist FunAge are white-collar workers and gold collars aged 25-45. They either lead the trend or walk in the forefront of the trend. They advocate a fresh and happy life concept and way, and most of them are elites with taste, purchasing power and influence in the city.
In addition to regular audiences, Mahua FunAge has always paid attention to member building. Through the audience voluntarily filling in the membership application form before and after the theater performance, Mahua FunAge has accumulated nearly 200,000 members, and the membership information is accurate and complete. Mahua FunAge regularly holds unique activities that are deeply loved by urban youth.
With its strong brand and repertoire, professional and accurate promotion and sales, Mahua FunAge has repeatedly created miracles in the performance field in China: every work has been a commercial success, and it has won the first place in the box office of the Grand Theatre in successive years. Coupled with the frequent appearance in the Spring Festival Evening, Twist FunAge has formed a box office appeal in central cities across the country.
The above contents refer to Baidu Encyclopedia-Beijing Mahua Qunag Entertainment Culture Media Co., Ltd.