Li Jinshang (1862- 1922), the founder of Li Jinji, was born in Nanshui Town, Zhuhai, and his ancestral home was Xinhui. The young man lost his father and made a living by farming with his mother Cai Min. Orphans and widows were bullied by the village strongmen and had to move to Nanshui market to settle down. Began to make a living by opening a snack bar. After his mother's death, Li Jinshang listened to the villagers' advice, collecting oysters from the oyster man during the day and cooking oyster sauce at night to sell. Nanshui has always been famous for producing oysters. Oyster sauce is a good condiment. But there are several families in Nanshui who cook oyster sauce and sell it for a living. Li Jinshang's oyster sauce is cooked just right and the concentration is moderate. In addition, he is warm and generous, and his popularity is excellent. Therefore, in addition to people nearby, many businessmen from Jiangmen, Shi Qi, Guangzhou and Macau also patronized him. 1888, Li Jinshang asked someone to write the "Lee Kum Kee" signboard in the store. Since then, "Lee Kum Kee" oyster sauce has become famous, and people have gradually called Li Jinshang "Lee Kum Kee". Unexpectedly, a fire broke out in Nanshui Market on 1902, and half of Nanshui Street and Lee Kum Kee Oyster Sauce Restaurant were reduced to ashes. Li Jinshang had to take his wife and belt to Macao to make a living, and still managed the "Lee Kum Kee" oyster sauce business and groceries. 192265438+In February, Li Jinshang died in Macau at the age of 60. His sons, Li Zhaonan and Li Zhaodeng, followed in their father's footsteps, constantly explored sources of goods, improved production technology and developed the business of "Lee Kum Kee Oyster Sauce".
Mr. Li (65438-0920), the second generation member of the Li family, devoted himself to improving the output and product quality, making Lee Kum Kee oyster sauce and shrimp sauce sell well in major cities in North America. In the early 1970s, Mr. Li Wenda, the third generation successor of Lee Kum Kee, became the chairman of the company, boldly reformed and updated equipment, increased varieties, adjusted prices, expanded sales, designed brand-new corporate trademarks and commodity packaging, and initiated a new era of career rise! In 1980s, the fourth generation members of the Lee Kum Kee family returned from overseas and joined Lee Kum Kee after graduating from Li Huimin University. In the early 1990s, Li Huimin's father, Li Wenda, returned to the mainland to invest. "My father has a strong patriotism and love for his hometown since he was a child, so he also supported the reform, opening up and economic development of the motherland with practical actions at the first time. Under the influence of my father, we always remember' thinking about the source of drinking water' and' benefiting the people and benefiting the people' and actively give back to our hometown and motherland. "