For example, cross-selling between life insurance companies and property insurance companies means selling property insurance to customers of life insurance companies who have already purchased life insurance, or to customers of property insurance companies who have already purchased property insurance.
Cross-selling has many advantages, such as a wide range of customers, easy acceptance by customers, convenient asset management and providing customers with a package of financial plans, so it is also adopted by many companies.
Cross-selling includes two meanings, one is channel crossing, for example, the personnel of property insurance companies and life insurance companies sell to each other, and the other is cross-selling, and auto insurance sells other types of insurance by the way, and vice versa.
The purpose is to provide customers with multiple guarantees and products by the same salesperson.
Auto insurance+non-automobile sales
1, combined sales purpose
New business growth point: with the deepening of commercial auto insurance reform, the growth rate of auto insurance market slows down and the average piece premium decreases. The non-auto insurance market has become a blue ocean. The combined sales of "auto insurance+non-auto insurance" will make up for the decline in the average piece premium, seize the development opportunity of non-auto insurance, fully expand new fields and create new business growth points.
Change sales methods: The epidemic situation has prompted sales staff to make full use of online channels such as mobile APP and Internet to carry out business activities. The risk of customers staying at home has changed from traveling to staying at home, and the service demand has changed from offline to online. At this time, the salesperson needs to be aware of the changes in the scene and products. Non-auto insurance products support online insurance. "Auto insurance+non-auto insurance" can enrich the product library of sales staff, broaden the business development ideas and improve the customer experience level.
2. Benefits of joint sales
Increase income: improve the efficiency of sales staff to expand their business through combined sales, promote the renewal of auto insurance, and drive non-auto insurance sales to increase sales income.
Improve stickiness: By providing "auto insurance+non-auto insurance" combined sales, we can increase customer risk protection, improve customer satisfaction, and reduce the adverse impact of a single product on customer stickiness.
Means of obtaining customers: non-auto insurance products are a stepping stone to meet new customers. They can contact customers by telephone according to their characteristics of staying at home, and provide a variety of product guarantee services of "auto insurance+non-auto insurance".