Good things come from good reasons. In 200 1 year, Mr. Song Jun, an entrepreneur from China, invested 50 million yuan to build the Moon Lake eco-tourism scenic spot in Alxa League, Inner Mongolia. In the following three years, this desert ecological scenic spot attracted hundreds of China entrepreneurs, including Liu, general manager of the Capital Group, Lin Rongqiang, chairman of Tsinghua Tongfang Environment Co., Ltd., Ren Jingxi, chairman of Nanyang Education Group, Jiao Jialiang, chairman of Panlong Pharmaceutical Group, Zhang Shuxin, chairman of United Express Investment Consulting Co., Ltd., Shi Yuzhu, president of the Group and chairman of Giant Investment Company, and yan wang, CEO and president of Sina. The personal experience of the vast desert makes entrepreneurs deeply feel the seriousness of desertification in the northwest of China, especially Alashan, as the birthplace of sandstorms that threaten Beijing in recent years, approaches North China with a desert area of 1 000 square kilometers (equivalent to the area of a medium-sized county) every year, affecting the southeast coastal areas and parts of Japan and South Korea. It is the severe challenge of sandstorm that arouses hundreds of China entrepreneurs' sense of social responsibility and integrates it into a cause-improving and restoring the ecological environment in Alashan region of Inner Mongolia, slowing down or containing the occurrence of sandstorm, and promoting China entrepreneurs to assume more social responsibilities.
On June 5, 2004, hundreds of China entrepreneurs were formally born in Alashan SEE Ecological Association, a historical landscape in the vast Tengger Desert. This is the first NGO (non-governmental organization) in China that takes social responsibility as its responsibility, takes entrepreneurs as its main body and takes the protection of the earth's ecology as its practical goal. As sponsors, 80 entrepreneurs promised to invest 654.38+million yuan every year within 10 year, aiming at slowing down the sandstorm in Alashan, and committed themselves to protecting the ecological environment in China and promoting the harmony between man and nature, society and people.