Peak: 1996, Rong juice series swept the ancient city of An as soon as it was listed, which set off a rare consumption boom and quickly occupied the surrounding markets. Its taste, health and environmental protection have been widely recognized by consumers, and gained a high market visibility and reputation. It is an essential table drink for banquets and parties in Laoshan Mountain. 1996 and 1997 were once popular in consumer markets in northwest, north and southwest China.
Fall back: After 1998, Tetra Pak changed its packaging to PET plastic bottles. With the extrusion of foreign brands such as Queer, Coke, Sprite and Fresh Orange, the market share of Rongshi apple juice, which once sold well, has gradually decreased. After several years of struggle, Rongshi drinks tend to be quiet in the market.
Generally speaking, the overall packaging of Rong's "freshly squeezed orange juice" lags behind last year's unified fresh orange and coke, and cannot be compared with this year's black and white duo and farmer's orchard. Even compared with Rong's original Tetra Pak packaging, it can be said to be a "retrogression". For any kind of beverage product, the quality of outer packaging design is poor, the label design pattern is not prominent, and the main color is not obvious. Even if the quality of such products is good, they will be abandoned by consumers.
Franchisees can choose Rongshi juice.