Suning logistics has become an important part of the supply chain around marketing. Logistics decision-making is integrated into marketing strategy for comprehensive management, forming a collaborative competition strategy, and providing service products and logistics solutions through advanced logistics information systems, mechanized operation platforms and effectively integrated logistics networks.
Logistics is the core competitiveness of chain operation. Suning has established a national three-level logistics network system of regional distribution centers, urban distribution centers, distribution points and the whole country. Relying on WMS, DPS, TMS, GPS and other advanced information systems, it has realized the integrated operation of long-distance distribution, short-distance distribution and retail distribution to households, with an average distribution radius of 200 kilometers and a daily maximum distribution capacity of more than 800,000 units, taking the lead in implementing on-time distribution and 24-hour distribution to households.
With the goal of "network integration, operation mechanization and management informatization", Suning Appliance has made great efforts to build a third-generation logistics base featuring "operation mechanization" and "management informatization" throughout the country. The third generation logistics base integrates logistics distribution center, call center, training center and logistics center, supports retail distribution service with a radius of 80- 150 km and an annual commodity transaction volume of 5-20 billion yuan, and is a big service and rear platform of Suning Appliance. At present, Suning Appliance's logistics bases in Hangzhou, Beijing, Nanjing, Shenyang, Wuxi, Chengdu and Hefei have been put into use, and the layout of 60 logistics bases in China will be completed by 20 15.