1, date of establishment: 1996 He Qian Ye Wei Food Co., Ltd. was established, 1994 Haitian Ye Wei successfully transformed into a global large-scale professional condiment production and marketing enterprise.
2. Company Address: Qianhe Weiye is headquartered in Meishan City, Sichuan Province, and Haitian Ye Wei is headquartered at No.0/6, Wensha Road, Foshan City, Guangdong Province.
3. Company product series: The products of He Qian Ye Wei Company are divided into Toudao original flavor series, He Qian organic series, cellar vinegar series, Dongpo red series, cooking wine series and white vinegar series. In contrast, Haitian Ye Wei's product center includes soy sauce, oyster sauce, vinegar and sauce.
4. Business model: Although they all produce condiments, the specific business structure is different. Haitian Ye Wei accounts for about 20% of the soy sauce market, with strong brand and wide sales network, while Qianhewei takes a high-end route, mainly pushing zero soy sauce, with a market share close to 60%, but the overall market share is low.
5. Profitability: Haitian Ye Wei has scale advantage, and its net profit rate is the highest before 20 18. Qianhe Weiye has the highest gross profit margin, but the sales expense ratio is high, which erodes some profits.
6. Product structure: The main products of Haitian Ye Wei are soy sauce, soy sauce and oyster sauce, among which soy sauce accounts for the highest proportion. The main products of Qianhe Weiye are soy sauce and vinegar, among which soy sauce accounts for the highest proportion.
7. Sales model and channel structure: Haitian Ye Wei's online revenue accounted for 4. 16%, and Qianhewei's online revenue accounted for 25.87%. In terms of channel structure, catering and families in Haitian Wei industry account for 60% and 40% respectively, while Qianhewei owners have to adopt KA channel (large supermarket chain), and there is still a big gap in catering channels.
8. Operational capacity: Haitian Weiye has strong operational capacity, while Qianhewei has relatively weak operational capacity.