360? Antivirus? How can their company make money without spending money?

The business philosophy of Qihoo 360 is different from other security software. Most other security software makes money by selling genuine software. Qihoo's business philosophy is to provide free basic services, gain a huge user base and good reputation, and then provide value-added services to earn kickbacks from advertisers. On the one hand, it makes money by running VIP (it will be launched soon), and on the other hand, it is an advertisement that is not very eye-catching but works well in the software. 360 has been successful, and now it has more than 300 million users. Advertising alone is enough for it to earn money. There are probably the following channels:

1.360 security main page advertisement.

2.360 Download the software on the Software Manager. The software company will pay 360 yuan.

Online games recommended by 3.360 software housekeeper and account security earn a lot of money.

4.360 antivirus software is recommended to users. Kaspersky used to be, but now the cooperation unit is the East.

Nod32 and Peter Vander, these soft kill have to pay 360 cooperation fees. There is also an online anti-virus help hall for a fee.

5.360 secure browser's 360 URL navigation (default is browser home page), and get kickbacks by recommending websites. You may not expect that this website alone brings in more than 8 figures of income every year. Enough to feed the browser development team.

6.360 Security Forum. A group of users have been netted, and it is convenient to make money with access.