Shanghai GM's system competitiveness is reflected in:
R&D system:
At the beginning of its establishment, Shanghai General Motors regarded R&D as a reliable guarantee for the sustainable development of enterprises, and took the promotion of independent R&D capability as the top priority to enhance the system capability. Pan-Asia Automotive Technology Center Co., Ltd., which was established on the same day as Shanghai General Motors Co., Ltd., has been committed to digesting and absorbing GM's advanced automobile development technologies and processes, and combining with its full understanding of the China market, it has continuously improved the innovative ability of local automobile development. By building a two-in-one full-service chain system with Shanghai General Motors, the rapid improvement of Pan-Asian R&D capability can be guaranteed.
As the design and engineering technology center of Shanghai General Motors, Pan Asia has accumulated 16 years of projects and experience, insisted on participating in international division of labor and independent research and development, and formed a leading R&D capability in China. Especially in the aspect of independent development, Pan-Asia has the capability of vehicle development and completed the transformation from "Made in China" to "Made for China" and then to "R&D in China".
Manufacturing system:
From Pudong Jinqiao to Yantai Dongyue, to Shenyang Beisheng, and the Wuhan base under construction, the system of Shanghai GM's forward-looking planning, active layout, lean production and lean management has been continuously extended, forming a national production base layout extending from the coast to the mainland, further laying a solid foundation for Shanghai GM's sustainable development in the future. At the same time, Shanghai GM has continuously optimized its existing production capacity, and continuously improved its system efficiency by applying advanced information systems, strengthening efficient cooperation and rapid response in the industrial chain, continuously improving technology, and rationally scheduling production.
Quality system:
Shanghai GM always regards quality as the "top priority". Excellent quality culture construction, effective quality system construction and professional staff construction are the three magic weapons for Shanghai GM to effectively carry out quality work; Constantly optimizing the organizational structure and innovating the process are effective weapons for the continuous development and promotion of quality work.
Since its establishment, Shanghai GM has established five principles: standardization, quality manufacturing, shortening manufacturing cycle, continuous improvement and employee participation. By learning, transplanting and innovating, Shanghai General Motors keeps up with the world's advanced quality standards, constantly improves the scientific and rigorous quality management concept, and covers a complete business chain with a "full-time, full-time, full-process" quality system. The company raises the tenet of quality first, prevention first, continuous improvement and pursuit of Excellence to the height of quality values, endows employees with the power of quality first, strengthens the quality concept through preaching, training, suggestions and incentives, and forms a long-term mechanism for quality culture construction. In Shanghai General Motors, the "three noes" principle of "don't accept defects, don't make defects and don't pass on defects" has been deeply rooted in people's hearts, and paying attention to quality has become the daily code of conduct of the company from top to bottom.
At the same time, Shanghai GM will also extend the construction of quality culture to the supply chain, strengthen quality control from the source, further improve the quality assurance system of the whole business chain, and continuously improve the quality and performance of products. According to the "20 12 China New Car Quality Research Report" issued by the most authoritative automobile rating agency in the world, six models of Shanghai GM are in the leading position in the market segment, setting a record in history.
Marketing system:
Adhering to the business philosophy of "customer-centered, market-oriented" and according to the actual situation of China market, Shanghai General Motors innovatively launched a "multi-brand, full range" product strategy, which not only met the diversified and personalized needs of consumers, but also realized the rapid development of enterprises. Today, Shanghai GM has three distinct brands, Buick, Chevrolet and Cadillac, with more than 20 series and 120 models, which are aimed at different levels of consumer groups and meet the needs of luxury, high-end, mid-to-high-end, economical and other market segments. It has also become an automobile enterprise with the widest product selection and the largest number of market segments in China, which reflects the ability of enterprises to develop continuously and healthily and quickly enter different markets, thus forming a differentiated competitive advantage of enterprises.
According to the characteristics of rich consumption levels, diverse forms and distinctive regional characteristics in China automobile market, Shanghai General Motors has accelerated the regional marketing of various brands and greatly enhanced the competitiveness of the marketing system. In 20 12, Buick and Chevrolet brand 19 regional marketing centers opened one after another.
Service system:
Shanghai General Motors is the first enterprise in the industry to create an automobile after-sales service brand. "Customer-centered, market-oriented", Shanghai General Motors always pays equal attention to brand, product and service. Together with the three major brand dealers in China, it realizes brand co-construction, cultural sharing and win-win cooperation, bringing excellent brand, product and service experiences to consumers. Buick, Chevrolet and Cadillac all formed their own unique differentiated service brands.
"Buick Care"
As the first automobile service brand in China, Buick Care takes the lead in bringing China automobile after-sales service from "passive maintenance" to "active care" with the service concept of "caring for you more than you", setting an industry benchmark. Over the years, "Buick Care" has deeply expanded digital and networked high-tech innovative services, bringing OnStar OnStar full-time online assistant, iBuick smart phone application and E-Service easy care service, which has become one of the core competitiveness of Buick brand differentiation.
Chevrolet "Golden Bow Tie Service"
Chevrolet brand launched the "Golden Bow Tie Service" on June 20 10, with the brand concept of "knowing more about cars and knowing more about you", emphasizing not only providing professional and comprehensive maintenance services for cars, but also providing people with 360-degree all-round intimate services based on active care. For the majority of Chevrolet car owners, Chevrolet golden bow tie service will go far beyond the general sense of car maintenance and become your intimate partner to build a high-quality car life. 20/kloc-April/March, Chevrolet's "Golden Bow Tie Service" platform was further expanded, and the Chevrolet Golden Bow Tie Service smartphone application "MyChevy" was launched. After downloading, consumers can easily get my seven core services, such as car love, dealer navigation and golden bow tie class, and become a leading intelligent after-sales service application with three outstanding advantages: portability, convenience and comprehensive coverage.
"Respect-Cadillac quality service
20111010 In October, Cadillac launched the service strategy of "Enjoy the Color-Cadillac PLUS" in China. "Cadillac PLUS Service" implements the service concept of "respect for plus", establishes nine service rules around the three core requirements of "exclusive, intelligent and active", and provides customers with respect and worry-free services through 27 practical but full of surprises. "Cadillac PLUS Service" inherits Cadillac's consistent service standards in the world and is a further extension of the essence of Cadillac brand. All car owners can enjoy a series of exclusive services such as active car condition reminder and reservation, exclusive Anji Star special seat service, intelligent MyCadillac mobile application, and E-Service intelligent electronic service system. Since entering the China market in 2004, Cadillac has been following the strictest service standards of luxury brands and won unanimous praise from customers. The strategy of "Exclusive Plus-Cadillac Plus Service" aims to further enrich and expand the service content and value, and provide more surprise experiences for luxury car consumers in China.