Tsingtao Brewery (600600):
Through the integration in recent years, the company's current brand strategy has taken shape, "1+3" will become the company's brand operation mode, and the proportion of the top four brands in the company's total share will increase year by year. 1 is the main brand Qingdao, and 3 is Hans, Laoshan and Shanshui. 2008 is the first year of accelerating the integration of the company's third-line brands. The company's 2008 annual report shows that the proportion of "1+3 brand" has accounted for 94% of the company's total sales, up by 18 percentage points year-on-year.
Yanjing Beer (000729):
The company is one of the leading enterprises in China national beer industry. Yanjing's main brand is getting stronger and stronger, with strong comprehensive advantages in scale, channel and production capacity layout, forming a brand pattern of "1+3" (Yanjing+Huiquan, Liquan and Xue Lu). The company's core advantage market is concentrated, with five provincial-level advantage markets in Beijing, Inner Mongolia, Guangxi, Fujian and Hubei.
Chongqing beer (600 132):
This company is one of the top ten beer brands in China. It has a high brand awareness in the west and southwest of China, especially in Chongqing, and its market share in Chongqing is over 80%. It is a regional leader in the beer industry.
Huiquan Beer (600573):
This company is one of the top ten beer enterprises in China. Holding Quanzhou Jinmai Beer Raw Materials Co., Ltd., Hui 'an Xinglong Packaging Products Co., Ltd., Yanjing Hui Quan Beer Fuding Co., Ltd. and Yanjing Hui Quan Beer (Fuzhou) Co., Ltd., holding shares in Quanzhou Longzhu Brewing Co., Ltd. and its affiliated companies Quanzhou Zhongde Printing Co., Ltd. and Quanzhou Budweiser Cap Making Co., Ltd., and gradually forming a group "industrial chain" with Hui Quan beer as the leading product.
Lanzhou Yellow River (000929):
The company is mainly engaged in the production and sales of beer and malt, and is in a leading position in the northwest region. After 23 years of development, the company has built a national well-known brand Yellow River and formed a regional brand with strong influence. In 2008, after the company increased the capital and shares of Tianshui, Jiuquan and Qinghai beer companies, the annual beer production capacity increased by 70 kiloliters, and the total beer production capacity of the company reached 450 kiloliters.
Tibet Development (000752):
The company is a professional beer producer in Xizang Autonomous Region, mainly engaged in the development, processing and hotel tourism of beer and saffron. Through the joint venture with Carlsberg, the company enhanced the value of existing brands and significantly strengthened the competitiveness of the company's beer business. The company has established a high-quality highland barley production base and actively promoted the large-scale production of highland barley beer. In view of the positive significance of highland barley malt project in increasing the income of farmers and herdsmen in Tibet, the State Council awarded the company the title of national leading enterprise in agricultural industrialization and gave preferential tax policies.
Mogao shares (600543):
The company is one of the leading enterprises in agricultural industrialization supported by the state, and the largest barley malt (an important raw material of beer industry) production enterprise in Gansu Province, mainly supplying domestic beer production enterprises. The annual production capacity of beer barley malt reaches 6.5438+0.7 million tons, ranking first in the country. In 2007, the company's main product barley malt and its by-products achieved an operating income of 217,690,700 yuan, with a gross profit margin of 30.84%.
Hops (600090):
The company is one of the largest beer raw material suppliers in China, mainly engaged in beer malt and beer products, among which hops products are supplied to more than 30 large wineries in China and more than 654.38+10,000 tons and 100 small and medium-sized wineries, and the products are also exported to Southeast Asia and other regions. The "Xinjiang Beer" produced by the company occupies more than 60% share in Xinjiang. With the injection of 50% equity of Wusu Beer in the share reform, the company basically monopolized the beer consumption market in Xinjiang.