The plaintiff company disclosed the reasons for the lawsuit.
On 10, Jewel Music Co., Ltd., one of the plaintiffs, confirmed to this newspaper that the main reason why Jay Chou and the company sued was the infringement of giving Jay Chou's latest album and concert tickets during the early game promotion of Netease online game Tianxia 3.
Gemstone told the newspaper that in July, 2022, the Netease game Tianxia 3 was launched without authorization, and Jay Chou's latest album and concert tickets were presented, which led others to think that the online game Tianxia 3 had a specific connection with Jay Chou and Gemstone. Therefore, after entrusting lawyers, they decided to formally sue the above three companies for unfair competition and asked the court to order the three defendants to stop the infringement.
According to public reports, in July 2022, Tianxia 3 introduced related game props into the game. In the game, players can get a prop of "Jay Chou's latest album coupon". With this prop, players can get Jay Chou's latest digital album redemption code after the update and maintenance on July 20th. Since then, Netease has also launched the "Transfer 100 Jay Chou New Specialty" activity. This makes many fans mistakenly think that Jay Chou and Tianxia 3 have official cooperation.
Buy it for the player yourself? Players are questioned about "hitchhiking"
On July 1 1 day, 2022, Gem Company issued a statement in the official Weibo, saying, "Online Game World 3 was recently launched, and Jay Chou's latest digital album" The Greatest Work "and tickets for Jay Chou concert were presented. The company emphasizes that it has never authorized this game to use Jay Chou's music works, nor has it authorized it to give away tickets for Jay Chou concerts. Its activities have nothing to do with Jewel's music! It has nothing to do with Jay Chou! Not an officially authorized activity! The company has entrusted lawyers to handle relevant legal issues according to law. "