1)? During the start-up period, the organization and process of the enterprise are informal, but everyone is highly United, and the core figures of entrepreneurship can exert influence on everyone, so the efficiency is very high. The main problem faced by enterprises is the innovation of markets and products.
2)? In the growth period, the business of the enterprise develops rapidly, from a single product to multiple product lines; The number of personnel has increased greatly, and cross-departmental coordination has become more and more complicated and difficult; The main problems faced by enterprises are the balanced growth of organizations and cross-departmental cooperation.
3)? In the mature period, due to the weakening of innovation and entrepreneurship consciousness, the rigidity of enterprise organization and process is becoming more and more serious, and the process operation is difficult and inefficient; As a result, most enterprises went into decline, and a few enterprises entered the period of sustainable development after drastic business changes, realizing the pursuit of sustainable management (such as IBM and GM).
Extended data
Other theories
The source of enterprise development life cycle
Yitzhak Edith, an American, has spent more than 20 years studying how enterprises develop, age and decline. He wrote "Enterprise Life Cycle", which divides the enterprise life cycle into ten stages, namely: gestation period, infancy, toddler period, adolescence, maturity period, stable period, aristocratic period, early bureaucratic period, bureaucratic period and death period.
Edith accurately and vividly summarized the characteristics of different stages of enterprise life, put forward corresponding countermeasures, pointed out the basic laws of enterprise life cycle, and suggested the relationship between basic development and restriction in the process of enterprise survival.
The change law of enterprise life cycle is a long period, with a period of 12 years. It consists of four small periods of different stages, each of which lasts for 3 years. If further divided, 12 months in a year can be divided into four micro-cycles, each cycle is 3 months. The industrial characteristics of this law are not obvious, and it is applicable to various industries and even most commercial phenomena.
Baidu Encyclopedia-Enterprise Life Cycle Theory