(2) Take the northeast regional market as the leader, the east China regional market development as the focus, the urban market as the center and the rural market as the breakthrough, and fully expand the two terminal markets. Give full play to the advantages of the group's overall industrial and commercial integration market network, accelerate the integration and reorganization of the overall marketing organization, and take the road of specialization and intensive management.
(3) Establish brand management concept, introduce perfect brand management system and modern enterprise management concept, and further promote group marketing with new mechanism and strategy of brand management. It has formed a multi-level and multi-brand pattern with China famous trademarks such as Harbin Pharmaceutical Co., Ltd., Sanjing, Tang Shiyi, and a number of national famous product brands such as "New Cover and Middle Cover", "Sileping", "Yan Di", "Hutong" and "Park Snow" as the main body, and fully promoted the expansion of scale advantage varieties through brand extension and brand expansion.
(4) Actively innovate marketing methods to meet the ever-changing market demand. Actively explore new marketing methods such as direct selling and integrated marketing, and develop from extensive marketing to refined marketing. Refine the marketing network, the marketing office will expand the promotion to prefecture-level and county-level cities, gradually expand the coverage of rural market distribution areas, and comprehensively start the rural pharmaceutical market.
(5) Further improve the informatization construction in the business field of the Group. It is necessary to comprehensively establish the customer information management of the two systems of supply and marketing, establish a perfect customer relationship management file, and realize the enjoyment of information resources.