1. Promotion activities: In order to attract more customers and increase sales, Zhongan Insurance Company will hold regular promotion activities, one of which is to waive the premium for a specific period of time. July is the promotion period set by Zhongan Insurance.
2. Customer retention: Zhongan Insurance Company will provide certain concessions to long-term customers or customers with good insurance records, such as exemption from premium. This will encourage customers to continue to choose Zhongan Insurance and maintain a good insurance record.
3. Market competition: The insurance market is highly competitive. In order to compete with other insurance companies, Zhongan Insurance chose to waive the premium for a certain period of time to attract more potential customers. Zhongan Insurance is the first Internet insurance company in China, which was established on 20 13. It was founded by China Ant Financial, Tencent and Ping An Insurance.