Savills conducted a follow-up study on 20 major retail cities in China, and analyzed the tracking data of eight categories: luxury goods, luxury goods, fast food, coffee, fashion clothes, high-priced clothes, beauty cosmetics and large retail stores.
Shanghai and Beijing are still the head cities, and the leading effect is remarkable. Distance yourself from other cities.
Shenzhen, Chengdu, Hangzhou and Guangzhou in the second echelon. Efforts are being made to develop and narrow the gap with Shanghai and Beijing.
Despite the direct sales of international brands, Shanghai and Beijing will still be selected as the starting places.
From the data of 20 19, it can be seen that in the next development trend, many directly operated international brands will choose western cities as their starting places. For example, Chengdu.
Now the brand coverage in Chengdu and Nanjing is comparable to that in Shanghai and Beijing, because there is not much difference in values during this period.
Since Hangzhou's retail industry overtook Guangzhou on 20 18, this achievement has remained at 20 19, and there is still more room for development.
As a new form, the rise of pop-up shop is one of the most effective ways for retailers to improve brand awareness and promote business expansion.
Pop-up shop will become the most popular retail model of the brand because it can effectively attract more people and improve the utilization rate of shopping centers.
At present, China is the second largest retail market in the world, and it is likely to surpass the United States to become the largest market in the near future. Through the data released by Savills this year, we can get a glimpse.