At the end of 1990s, China joined the WTO, and many enterprises responded to the call of the central authorities to go out. But it was very difficult after going out, and I came back to continue to authorize. Haier believes that going abroad is not only to earn foreign exchange, but also to build China's own brand. Therefore, Haier put forward the "three-step" strategy of "going out, going in and going up". With the idea of "easy before difficult", Haier first entered the developed countries to build famous brands, and then entered the developing countries with strategic planning, and gradually established a "trinity" localization model of design, manufacturing and marketing overseas.
At this stage, Haier implements "market chain" management, based on computer information system and centered on order information flow, which drives the operation of logistics and capital flow and realizes business process reengineering. This kind of management innovation accelerates the information circulation within the enterprise and encourages employees to keep their value orientation consistent with users' needs.
Haier building is located on Broadway in Manhattan, New York, USA. This building is a landmark building in new york and has become the headquarters of Haier in the United States.
Extended data
Haier group has been focusing on user experience and keeping pace with the times. From a small collective factory that is insolvent and on the verge of bankruptcy, it has developed into an ecological enterprise that leads the Internet of Things era. In BrandZ? 100 Among the most valuable global brands, Haier Group has been rated as the only eco-brand of the Internet of Things in the world for two consecutive years. . In 20 18, the global turnover of Haier group reached 266 1 100 million yuan, up by10% year-on-year; The total global profits and taxes exceeded 336,543.8 billion yuan, a year-on-year increase of10%; Ecological income reached 1, 5 1 billion yuan, up 75% year-on-year? .
Haier has four listed companies, five unicorn incubators and 23 gazelle enterprises? Set up 10 R&D centers, 25 industrial parks, 122 manufacturing centers, 108 marketing centers and 140000+ sales networks in the world? , with Haier, Casart, Commander-in-Chief, GE Home Appliances, Fisher &; Paykel, AQUA, Candy, kaos COSMOPlat, gooday, Yingkang Yisheng, Haier Biomedical? , Haina cloud, earning foreign exchange by the sea? Haier brothers and many other ecological brands and new species.
Haier has been Euromonitor's first brand of global household appliances for eleven consecutive years, and its subsidiary Haier Zhijia ranks among the top 500 companies in the world and the most admired company in Fortune magazine. Its new species, kaos COSMOPlat, ranks first in the dual-span industrial Internet platform of the Ministry of Industry and Information Technology, and has been designated by three international standards organizations, namely ISO, IEEE and IEC, to take the lead in formulating international standards for mass customization. In the Internet of Things era, Haier's ecological brand and Haier's integrated model are leading the world.
In the future, Haier Group will continue to join hands with the world's first-class ecological partners to build an IoT ecosystem such as food, clothing, housing, transportation, health care and medical education. Customize personalized smart life for users around the world.