In recent years, China's economy has developed rapidly, the living standards of domestic residents have gradually improved, and the consumption concept has gradually developed in the direction of healthy eating. As a functional beverage, herbal tea has been welcomed by domestic residents, the market demand is increasing, attracting a large number of enterprises to participate, and the industry is developing rapidly.
At present, there are many herbal tea enterprises in China market, and the well-known enterprises include Jiaduobao, Wang Laoji, Deng Lao Herbal Tea, Pan Gaoshou and Hezheng. Among them, Jiaduobao accounts for about 50% of the herbal tea market; The second is Wang Laoji, accounting for about 40% of the market; Finally, other emerging herbal tea brands account for about 10% of the market. Overall, the herbal tea market presents a monopoly pattern.
Jiaduobao development
1996 was authorized by Guangzhou Pharmaceutical Group to use the trademark of "Red Canned Herbal Tea", and obtained the right to operate red cans and red canned herbal tea from Guangzhou Pharmaceutical Group according to the contract, while Guangzhou Pharmaceutical retained the right to operate green box herbal tea. The contract expired on 20 10.
1999 Established a production base in Chang 'an Town, Dongguan City, Guangdong Province, China in the form of foreign capital. In line with the strategy of opening up the national market, the Group has set up production bases in Dongguan, Guangdong, Shaoxing, Zhejiang, Shishi, Fujian, Beijing, Qinghai, Hangzhou and Wuhan, and has several raw material production bases. Red pot herbal tea is not only deeply loved by consumers in China, but also exported to Southeast Asia and European and American countries.
Baidu Baike-Jiaduobao (China) Beverages Co., Ltd.