Example of enterprise innovation 1
1945 After the victory of World War II, Walton retired. He rented a store in Xinxiang, a small town in Arkansas, and started to run his first retail store. In 1950s and 1960s, Walton expanded his Ben Franklin chain store to 15, becoming the most outstanding one.
1962, Walton realized that special department stores had great development prospects, but Ben Franklin's headquarters rejected his proposal to invest in special department stores. In order to seize this once-in-a-lifetime opportunity, Walton decided to borrow money from the bank with all his property as collateral, and finally set up the first cheap department store in July of the same year? Wal-Mart, and achieved great success.
In this historical turning point, first of all, entrepreneurs must be far-sighted and find business opportunities that others ignore. Secondly, entrepreneurs should have the innovative spirit of constantly breaking through themselves. At that time, Walton had 65,438+05 Ben Franklin chain stores. If you are an ordinary person, you will probably choose a quiet life. But he is not satisfied with the status quo, but constantly breaks through himself and pursues new success. In particular, he used all his property as collateral, got a loan, burned his bridges, and made a last-ditch attempt, and finally his new career was carried out smoothly.
Examples of enterprise innovation II
Google Inc Google is one of the technology giants of our time. Its predecessor was founded by two college students, Larry? Larry Page and Sergey? Back Rub, a search engine founded by sergey brin. They registered the domain name google.com at 1997. Google comes from mathematical terms? Gugore? , meaning 100 to the power of 100.
1In August, 998, Google obtained this information from Andy, one of Sun's founders. Andy Becktolsheim raised $654.38 million. Shortly thereafter, Google was incorporated in California. The first place of work was in the garage, and the unusual ability of products designed by Page and Brin to return relevant search results began to attract public attention and began to appear in magazines such as personal computers. It is said that they can win the favor because their products are much better than the search engines of powerful competitors.
Example 3 of enterprise innovation
Edible arrangements. 1999, flower shop manager Tariq? Tariq farid put forward the idea of substitutes for roses and wild flowers. His love for fruit prompted him to establish Aidibao, and used his knowledge of flower distribution industry to bring the same idea into the food industry.
Shortly after that, a commercial billboard in Eddie Bao attracted Chris during the rush hour. Chris de la Malchow's attention. He contacted farid to discuss the possibility of turning his store into a franchisee. The following year, Del Maggio opened his first food store near his home in Boston. In the following years, Del Maggio, farid and his brother kamran worked hard to develop Adipo into an enterprise selling franchise rights nationwide. They sometimes need to work together to meet their needs.
Examples of enterprise innovation 4
Amazon. Jeff: When? When Jeff Bezos founded Amazon inspired by an article about the future of commercial websites, the Internet was still a new thing. Bezos made a list of online sales prospects, and finally chose a variety of books with low prices.
Within two months, Bezos' company in the garage sold $20,000 a week. Unlike many other technology companies, Amazon survived the bursting of the Internet bubble in the late 1990s, and its business grew slowly. Besides books, movies and music also started from Bezos? The most promising product? Appear in the list.
Example 5 of enterprise innovation
Starbucks. A cup of coffee used to be a standard for you to have breakfast in a coffee shop or a roadside cafe. You can often enjoy this privilege for less than a dollar, and your choices are usually limited to black coffee, sugar or cream. Starbucks completely changed the concept of famous brand coffee and opened its first store in Seattle on 197 1.
10 years later, Howard? Howard schultz tried Starbucks coffee for the first time and left a deep impression. Although he needs to travel around the world, his experience in Italian cafes inspired him to bring the same sense of community back to American cafes. 1987, he called investors to buy Starbucks together and gradually developed into a global enterprise. Today, Starbucks has opened more than 265,438+0,000 stores in 65 countries.
For any small business, innovation and timing are the core of success. Although not everyone will achieve this destiny takes a hand's success, it is great to have the right ideas and get enough support. Entrepreneurs can achieve unexpected success and turn their ideas into a long-term enterprise.
Several key factors of innovation success of start-up enterprises
First, enterprises should have entrepreneurial entrepreneurs to lead the way.
Innovation is like sailing against the current. If you don't advance, you will retreat. In business, only entrepreneurs with entrepreneurial spirit dare and are good at sailing against the current. Schumpeter said that entrepreneurs are the soul of enterprises, which is the truth. Entrepreneurial entrepreneurs can seize the opportunity, assess the situation, and lose and fight again and again. Even if the scale of the enterprise is already very large and the market share is already very high, they will not forget that their enterprise is still in the start-up stage. In recent years, many high-tech start-ups in China have achieved great success, one of the important reasons is that they have entrepreneurs with entrepreneurial spirit to lead the way.
Second, need to master? Core technology? And then what? Root technology?
Has the enterprise mastered the demand for innovation? Core technology? Whether you have the ownership of technology determines the cost and efficiency of innovation, and then determines whether you can succeed in the market. The key to the rapid localization of foreign software in China is that many enterprises have mastered the core technology of software localization. For example, if the technologies needed for enterprise innovation are divided into root technology, stem technology, branch technology and leaf technology, what do enterprises master in the technology chain? Root technology? , determines the market coverage of enterprise products, and then determines the market share and profit rate of enterprises. Intel can run rampant in the global market because it has mastered the most advanced chip technology, which is the fundamental technology for manufacturing computers.
Third, there must be people who master the core technology and the root technology.
The innovation of high-tech start-ups needs continuous technical support. Technology is ultimately mastered by people. So it is very important to have people who master the core technology and root technology. Lenovo personal computer and Founder typesetting system can be popular in China market, which has an important relationship with people who have mastered the core technology and root technology in this product field. On the contrary, some enterprises have risen rapidly and collapsed rapidly, and the lack of people who master core technology and root technology is often an important reason.
Four, enterprises should establish an effective incentive mechanism.