The full name of Letv tv is Letv Zhixin Electronic Technology (Tianjin) Co., Ltd., a subsidiary of Letv Holdings, a domestic A-share GEM listed company, and an important part of the Letv ecosystem of "platform+content+terminal+application". Letv tv constantly innovates and subverts, vertically integrates the ecosystem based on the ultimate experience of "platform+content+terminal+application", constantly changes people's Internet lifestyle and creates a high-quality fan life circle.
Letv tv adheres to the brand proposition of "luxury technology, complete ecology and extreme subversion of price". In the field of intelligent hardware, products such as super tv, LeTV Box, Le Bao Xiao [3] and Bluetooth Headphones have been introduced. In the field of terminal software, a TV version of LeUI system is built. LeTV Mall is a vertical e-commerce platform for smart TV, one of the top ten B2C e-commerce websites in China, and the pioneer of social e-commerce platform based on users' interests. Super tv, which demands the utmost, insists on "double performance, half price". He is not only a TV, but also a complete big-screen Internet ecosystem. Le Bao Xiao is an intelligent terminal integrating Internet content and services, software and hardware, and the first truly intelligent parent-child product in the world.