Car totem production, refused to reprint without permission.
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Recently, Midea Group entered the automobile field for the second time.
On March 26th, Midea Group issued the Prompt Announcement on the Acquisition of the Controlling Right of Beijing Hekang Xinneng Technology Co., Ltd. (hereinafter referred to as the Announcement), which announced that it intends to acquire the controlling right of Hekang Xinneng by agreement through its subsidiary Guangdong Midea HVAC Equipment Co., Ltd. at a purchase price of 740 million yuan.
According to the above agreement, after this transaction, Midea HVAC will control 23.73% of the voting rights of Hekang Xinneng and become the controlling shareholder of the company, and Midea Group will become the indirect controlling shareholder of the company.
According to the data, Hekang Xinneng is a high-tech enterprise specializing in industrial automation control and new energy equipment, and is one of the main participating units in the formulation and support of national standards for high-voltage inverters. After years of development, the main business has three major sectors: high-end manufacturing of energy-saving equipment, construction and operation of energy-saving and environmental protection projects, and supporting and operation of new energy vehicle assemblies. 20 10 1 was listed on Shenzhen Stock Exchange.
In other words, Midea Group has to build a car again.
▍? At that time, "Conan Dream"
The word "you" is used because Midea Group entered the automobile industry in 2004.
At that time, the ambitious Midea automobile, "the beautiful automobile industry after becoming stronger and bigger, will become the new pillar industry of Midea." The vice president of the original Midea Group and the person in charge of the automobile project told the outside world. Later, as we all know, Midea Group ended that "tormenting" time in 2009, and closed its automobile business line by selling factories and land.
At that time, China, which had just entered the 2 1 century, saw a blowout development in the automobile market. Many well-funded "amateurs" have turned their attention to the automobile industry, and Midea Group has also joined this wave.
(At that time, some "new car-making enterprises" investment list)
From 2004 to 2006, Midea Group successively acquired Yunnan Bus Factory, Yunnan Aerospace Shenzhou Automobile Co., Ltd., the first bus manufacturer in Southwest China, and Hunan Sanxiang Bus Group Co., Ltd., which has a history of 54 years, and officially entered the automobile field.
In September 2005 and August 2006, the new base of Midea Bus Kunming covering an area of 300 mu and the new base of Midea Bus Changsha covering an area of 255 mu were successively completed and put into operation. Midea bus has formed two manufacturing bases, with the manufacturing capacity of 10,000 buses and special chassis. It is a professional bus manufacturer with the most complete technology, the most advanced facilities and the largest one-time investment in China bus industry, and it is also one of the few enterprises with independent chassis design and production qualification in China.
(Midea Bus)
"We will increase investment, fully operate, enter the top three in the national bus industry in three to five years, and strive to build the automobile industry into another pillar industry after home appliances." He Xiangjian announced the overall development goal of the automobile business line at the foundation laying ceremony of Changsha base.
At that time, Midea Sanxiang Bus Company was in high spirits, attracting talents from many domestic bus companies, reaching cooperation with famous universities, scientific research institutions and enterprises at home and abroad, covering more than half of China and developing into many Asian countries. In 2007, the annual output of Midea Sanxiang Bus Company reached 724 vehicles.
(Midea Sanxiang Bus)
In 2008, the impact of the subprime mortgage crisis in the United States broke out in an all-round way, the world fell into economic crisis, the market purchasing power dropped significantly, and the sales of Sanxiang bus in the United States were not good.
In the second half of the same year, Saudi Arabia placed an order for 500 buses with Midea Sanxiang Bus Company, and the delighted Midea bus directly took the order and began to organize production. I didn't expect that the company didn't receive the deposit from Saudi Arabia before putting into production. When the other party later proposed to cancel the order, the whole beautiful Sanxiang bus company was dumbfounded.
The buses produced cannot be sold. Coupled with the impact of the financial crisis, Midea Sanxiang bus stopped production immediately.
In 2009, BYD invested/kloc-0.08 million yuan (Changsha government subsidized 48 million yuan) to take over the Changsha automobile production base in the United States.
Midea Group's car dream "premiere" ends here.
Today's is different.
If Midea Group's test car is to pay tuition fees, the current acquisition may be well thought out.
Today's automobile market has undergone earth-shaking changes, and Midea Group is no longer the home appliance enterprise of that year. For the former and the latter, the acquisition of Kangxinneng is expected to achieve the effect of 1+ 1 > 2.
First of all, from the current main business of Midea Group, the acquisition of Kangxinneng can be described as a long-term layout. It is understood that the core business of Hekang Xinneng includes industrial inverter and servo system, which belongs to the field of electrical industrial control and is the core control system closely related to industrial automation in the industrial Internet architecture. With the continuous improvement of China's industrial automation level, under the background of industrial upgrading, energy-saving transformation and the country's vigorous promotion of new infrastructure including industrial Internet, industrial frequency converters and servo systems are facing great development opportunities.
In the field of industrial frequency conversion and servo, the market share of domestic brands has increased year by year. Hekang Xinneng has always been in a leading position in the field of industrial frequency converters. Its industrial inverter and servo system will enable Midea Group to further strengthen the industrial layout driven by industrial automation and power electronics software, enhance the synergy opportunities of industrial automation industry chain, expand the scale of ToB business of Midea Group, and strengthen the "two-wheel drive" business model of ToC and ToB business.
Midea Group said in the announcement that the high-voltage and low-voltage inverters of Hekangxinneng will help speed up the frequency conversion process of Midea's large central air conditioners and enhance its competitive advantage over traditional fixed-frequency products. At the same time, with the help of Midea Group's superior resources in HVAC, building control and other fields, we will further expand new application fields.
From the above, Midea Group Holdings and Kangxinneng are the long-term layout of their main businesses. However, for this transaction, the insiders believe that in addition to its advantages in the field of air conditioning, Midea Group is more coveted by its layout in the new energy industry.
At present, in terms of assembly and operation industries, Hekang Xinneng has laid out three major companies: Hekang Power, Hekang Intelligent and Hechang. The specific division of labor is as follows: Hekang Power is responsible for the manufacturing of core components of new energy vehicles and the assembly of new energy vehicle systems; Hekang Intelligent is responsible for the manufacturing of new energy vehicle charging piles; Chang's company is responsible for the construction and operation of intelligent charging network for new energy vehicles, new energy vehicle rental business, cloud platform and APP application.
In addition, in terms of powertrain and key components of new energy vehicles, and Kangxinneng's powertrain products have formed a supporting relationship with many domestic mainstream automobile manufacturers. This will increase the diversity of Midea Group's business, and also provide an active and effective exploration basis for Midea Group to expand new businesses and new models.
Entering Midea's group system, and Kang Xinneng's gains are also quite rich. Hekang Xinneng said that through this trading company's entry into Midea Group System, the shareholding structure of listed companies has been optimized, which has played a very positive role in promoting the industrial integration, strategic layout and capital operation of listed companies in the future. With the help of Midea Group's excellent management mode and strong R&D and production capacity, it is conducive to making listed companies bigger and stronger, effectively improving the overall performance of listed companies, improving their comprehensive governance level and sustainable development ability, and creating greater value for all shareholders.
▍ Drive the future.
As institutions are more and more optimistic about the field of new energy vehicles, this has also promoted a huge space for the future development of this market. Industrial Securities said that the medium and long-term growth trend of the new energy automobile industry remains unchanged. In 20 19, the global tram penetration rate was less than 3%, and it is expected to increase to 20% in 2025, and the global tram sales volume is about160,000.
Under such a "window", Midea Group Holdings and Kangxinneng have both the original intention of the long-term layout of the industry and the opportunity to set foot in the new energy automobile industry, which can be described as "a stroke of genius".
In fact, in recent years, with the development of enterprises, Midea Group began to make secret efforts in the automotive field. At the 2nd Asian Consumer Electronics Show on 20 16, Midea Group joined hands with Anjixing and began to extend its reach to the car Internet.
Now it seems that in the competition with Gree Dong Mingzhu, Midea Group has quietly re-entered the automobile industry to prepare for its future efforts.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.