Enterprise development strategy is the general name of various strategies of enterprises, and it is a theoretical system about how enterprises develop. Development strategy is an important choice, plan and strategy for enterprises in a certain period of time in terms of development direction, development speed and quality, development focus and development ability. Enterprise strategy can help enterprises to guide the long-term development direction, define the development goals, point out the development points and determine the development capabilities needed by enterprises. The real purpose of strategy is to solve the development problems of enterprises and realize the rapid, healthy and sustainable development of enterprises.
The role of enterprise strategy in enterprises
Although there are many kinds of enterprise strategies, their basic attributes are the same. They are all strategies aimed at enterprises, and they are all strategies aimed at the integrity, long-term and basic problems of enterprises. For example, enterprise competition strategy is a strategy aimed at enterprise competition, which is aimed at the integrity, long-term and basic problems of enterprise competition; Enterprise marketing strategy is a strategy aimed at enterprise marketing, which is aimed at the integrity, long-term and basic problems of enterprise marketing;
Enterprise technology development strategy is the strategy of enterprise technology development, which is aimed at the integrity, long-term and basic problems of enterprise technology development; Enterprise talent strategy is the strategy of enterprise talent development, which is aimed at the integrity, long-term and basic problems of enterprise talent development.
Wait, it's all the same. There are similarities and differences in various enterprise strategies, the same is the basic attribute, and the difference is the level and angle of planning problems. In short, no matter what kind of strategy, as long as it involves the integrity, long-term and basic problems of the enterprise, it belongs to the category of enterprise strategy.
It should be pointed out that the "enterprise strategy" originally mentioned by people mainly refers to the competitive strategy.
After Michael Porter of the United States published "Competitive Strategy" in 197 1, people's understanding was further strengthened. In Michael Porter's works, corporate strategy is used as a synonym for competitive strategy. The enterprise strategies he said are all competitive strategies. The army is at war and enterprises are competing. Although there are essential differences between competition and war, there is also a word "struggle" Enterprise competition is also cruel, and failure will lead to death. Since we want to participate in the competition, of course, we should pay attention to the competitive strategy, not just manpower, financial resources and material resources. Although competitive strategy is very important, it cannot replace enterprise strategy after all.
To survive and develop, enterprises should not only plan competition, but also plan many aspects at the same time. Never equate competitive strategy with enterprise strategy. Competitive strategy is only a part of enterprise strategy. If you read Michael Porter's Competitive Strategy, you think that an enterprise has only a competitive strategy, that is, it is almost like a blind man touching an elephant. Many people equate competitive strategy with enterprise strategy. Their understanding is one-sided, which hinders the strategic management of enterprises.