Purpose of investigation:
? As a well-known national brand, Huiyuan juice once occupied half of the domestic juice industry. However, it seems that this once famous national drink suddenly began to decline at an alarming rate overnight. Now, less than half a year after delisting, Beijing Huiyuan Food, the core enterprise of Huiyuan Juice, has gone bankrupt and reorganized and is looking for new investors. Under the background of the current double cycle and the tide of domestic products, can Huiyuan Juice Group, a national enterprise with billions of debts, regain its vitality in the highly competitive beverage market?
? By consulting the financial statements of Huiyuan Company and comparing the financial situation in recent years, this survey understands the internal management status and sales system of Huiyuan Company by consulting the literature, and analyzes the problems and reasons behind its management mode, marketing means, sales scale and product research and development. Combined with internal and external conditions, this paper expounds the value and possibility of revitalization, and puts forward corresponding suggestions and measures.
Design concept:
I. Introduction
Second, the survey data analysis
2. 1 enterprise survey
2.2 data analysis
2.2. 1 partial financial analysis
2.2.2 Analysis of partial operation performance
2.2.3 Analysis of the company's solvency
Third, the causes of problems in Huiyuan Group
Four. Conclusions and related suggestions
4. 1 The revitalization value and possibility of Huiyuan Juice Group
4.2 Suggestions on Revitalizing Huiyuan Juice Group