What is pure marketing business?

Business model is one of the important research objects of management, and mainstream business administration courses such as MBA and EMBA have paid attention to it to varying degrees. In the process of analyzing the business model, we mainly pay attention to the relationship between a class of enterprises and partners such as users and suppliers in the market, especially the logistics, information flow and capital flow between them.

Business model: There are all kinds of trading relationships and connection modes between enterprises, between departments of enterprises, and even between customers and channels, which are called business models.

Pure sales refers to the process of distributors or small distributors supplying goods to retail or hospital/clinic terminals (terminals directly facing consumers). Simply put, purchasing-inventory = pure sales, and pure sales business is the whole process. Pure marketing business mainly refers to the sales of pharmaceutical industry.

Extended data:

Companies that have been engaged in business model research and consulting for a long time believe that a successful business model has three characteristics:

First of all, a successful business model should provide unique value. Sometimes this unique value may be a new idea; And more often, it is often a unique combination of products and services. This combination can provide additional value for customers; Either let customers get the same income at a lower price or get more income at the same price.

Second, the business model is difficult to imitate. Enterprises can improve the entry threshold of the industry by establishing their own uniqueness, such as careful care for customers and unparalleled execution ability, so as to ensure that the source of profits is not infringed.

For example, the direct selling model (it can't be called a business model by "direct selling" alone), everyone knows how it works and that Dell is the benchmark of direct selling, but it is difficult to copy Dell's model, because behind "direct selling", there are a set of resources and production processes that are extremely difficult to copy.

Third, a successful business model is down-to-earth. Enterprises should live within their means. This seemingly self-evident truth is not easy to do year after year, day after day.

In reality, many enterprises, whether traditional or emerging, are not sure where their money comes from, why customers value their products and services, or even how many customers actually do not bring profits to enterprises, but are eroding their income.

Baidu Encyclopedia-Business Model