2. Business model. Suning began to focus on offline retail, including Suning.cn and Suning Appliance. At first, its offline competitors included Gome. Offline development has also entered a state of saturation and entered online sales. However, online consumers are mostly inclined to JD.COM and Ali, which is a bit embarrassing.
3. Logistics. Logistics is a very important part of the e-commerce industry. Consumers who enjoy fast logistics are always higher than those who don't care about logistics speed. JD。 The logistics of COM is very popular with consumers. When Suning didn't do Suning Express at first, the online development was not very ideal. However, only after Suning Express did some consumers use Suning.cn for shopping.
4. Passenger flow. Passenger flow is very important in the e-commerce industry. Ali makes a profit by passenger flow, and the passenger flow in JD.COM is also amazing. When JD.COM and Ali have a regular passenger flow, the passenger flow of Suning will be greatly reduced, and consumers will choose the platform they trust to shop. Other e-commerce companies have also stabilized consumer groups.
In the e-commerce industry, money can buy goods, but consumers can't. Its essence is that the development of e-commerce depends on the trust of goods and customers.